If you’re selling on Amazon, then you know that pay-per-click (PPC) advertising can be a great way to get your products in front of potential customers. But with so many PPC options available, how do you know which one is right for you?
In this article, we’ll give you some tips on how to choose the best Amazon PPC option for your business in the UK. We’ll cover the different types of PPC available on Amazon, as well as the pros and cons of each option. By the end, you should have a good idea of which PPC option will work best for your business.
What is Amazon PPC, and how does it work?
Amazon PPC is a paid advertising service that allows sellers to promote their products on Amazon.com. When a customer searches for a product on Amazon, they may see ads for similar products from other sellers. These ads are created by sellers who pay Amazon for each click that their ad receives. Amazon PPC can be a great way to get your products in front of potential customers, but it’s important to choose the right PPC option for your business. There are several different types of PPC available on Amazon, and each has its pros and cons.
Types of Amazon PPC
There are two main types of Amazon PPC: Sponsored Products and Product Display Ads.
Sponsored Products are the most common type of Amazon PPC. These are ads that appear in search results and on product detail pages. They’re a fantastic approach to get your items in front of people who are already interested in what you have to offer.
Product Display Ads, on the other hand, are less targeted. They appear on websites and apps that are part of the Amazon Advertising Network. While they can reach a wide audience, they’re not as effective at reaching potential customers who are already interested in your products.
Now that you know the different types of Amazon PPC, let’s take a look at the pros and cons of each.
Sponsored Products Pros and Cons
Pros:
- Sponsored Products are very effective at reaching potential customers who are already interested in your products.
- They’re less expensive than Product Display Ads.
- You have more control over where your ads appear.
Cons:
- They can be time-consuming to set up and manage.
- You need to have a good understanding of how Amazon’s search algorithm works in order to be successful with this type of PPC.
Product Display Ads Pros and Cons
Pros:
- Product Display Ads can reach a wide audience.
- They’re less time-consuming to set up and manage than Sponsored Products.
Cons:
- They’re more expensive than Sponsored Products.
- You have less control over where your ads appear.
- They’re not as effective at reaching potential customers who are already interested in your products.
Which Amazon PPC Option is Right for You?
The best Amazon PPC option for you will depend on your business goals and budget. If you’re looking to reach a wide audience, then Product Display Ads may be a better option. But if you’re looking to reach potential customers who are already interested in your products, then Sponsored Products may be a better choice.
No matter which Amazon PPC option you choose, make sure you set a budget and track your results so you can make adjustments as needed.
How much should you spend on Amazon PPC advertising?
There is no set answer for how much you should spend on Amazon PPC. It will depend on your business goals and budget. However, it’s important to track your results so you can make adjustments as needed. A good starting point is to allocate 5-10% of your total marketing budget to Amazon PPC.
Why is pay-per-click (PPC) important for Amazon sellers?
PPC is important for Amazon sellers because it allows them to reach potential customers who are already interested in their products. It’s a great way to get your products in front of potential customers, but it’s important to choose the right PPC option for your business. There are several different types of PPC available on Amazon, and each has its pros and cons. By understanding the different types of PPC and their pros and cons, you can choose the best option for your business.
What is the best way to create an Amazon PPC strategy?
Creating a successful Amazon PPC strategy requires a careful mix of keyword research, ad targeting, and budget management.
First, you’ll need to do some keyword research to identify the right keywords to target. You can use Amazon’s keyword tool or a third-party tool like Google AdWords Keyword Planner. Once you’ve identified a list of relevant keywords, you’ll need to create ads that target these keywords.
Your ads should be targeted to your potential customers’ needs and interests. You can use Amazon’s targeting options to reach potential customers by their location, demographics, devices, and more.
Finally, you’ll need to manage your budget carefully to make sure you’re getting the most out of your PPC campaign. You can set a daily budget and bid on keywords to control how much you’re spending. It’s important to track your results so you can make adjustments as needed.
How to Make Your Sponsored Products Advertisements More Targeted and Effective
There are a few things you can do to optimize your automatic targeting of Sponsored Products ads:
1. Use negative keywords: Negative keywords allows you to exclude certain words from your campaigns. This is helpful if you’re getting a lot of clicks from irrelevant searches. You can add negative keywords by going to the “keywords” tab in your ad campaign and clicking on the “negative keywords” button.
2. Target specific products: You can target specific products by going to the “products” tab in your ad campaign and selecting the products you want to target.
3. Target specific ASINs: You can target specific ASINs (Amazon Standard Identification Numbers) by going to the “ASINs” tab in your ad campaign and selecting the ASINs you want to target.
4. Target specific brands: You can target specific brands by going to the “brands” tab in your ad campaign and selecting the brands you want to target.
5. Target specific categories: You can target specific categories by going to the “categories” tab in your ad campaign and selecting the categories you want to target.
6. Use keyword match types: Keyword match types help you control how your ad is triggered by keywords. There are four different keyword match types:
- Broad match: Your ad will be shown for any searches that include your keyword, even if the search query is misspelled or has different word order.
- Phrase match: Your ad will be shown for any searches that include your keyword phrase, even if the search query is misspelled or has different word order.
- Exact match: Your ad will only be shown for searches that exactly match your keyword phrase.
- Negative match: Your ad will not be shown for searches that include your negative keyword, even if the search query is misspelled or has different word order.
To edit your keyword match types, go to the “keywords” tab in your ad campaign and click on the “edit” button next to each keyword.
7. Target specific locations: You can target specific locations by going to the “locations” tab in your ad campaign and selecting the locations you want to target.
8. Target specific languages: You can target specific languages by going to the “languages” tab in your ad campaign and selecting the languages you want to target.
9. Target mobile devices: You can target mobile devices by going to the “devices” tab in your ad campaign and selecting the devices you want to target.
10. Set a bid: Your bid is the amount you’re willing to pay per click. You can set a bid by going to the “bids” tab in your ad campaign and clicking on the “edit” button next to each keyword.
11. Set a budget: Your budget is the maximum amount you’re willing to spend per day on your ad campaign. You can set a budget by going to the “budget” tab in your ad campaign and entering the amount you want to spend.
12. Track your results: It’s important to track your results so you can make adjustments as needed. You can track your results by going to the “reports” tab in your ad campaign and selecting the metrics you want to track.
13. Test, test, test: The only way to know what works and what doesn’t is to test different things. Try different bids, budgets, keywords, match types, products, ASINs, brands, categories, locations, languages, and devices to see what gets the best results for your business.
14. Ask for help: If you’re feeling overwhelmed, don’t hesitate to ask for help from a qualified Amazon PPC expert.
15. Use an automated Amazon PPC tool: Automated Amazon PPC tools can save you time and money by optimizing your ad campaigns for you. Look for a tool that offers features like keyword research, campaign management, ad creation, and performance tracking.
How to Create an Amazon PPC Ad Campaign
Creating an Amazon PPC ad campaign is easy. Just follow these simple steps:
1. Go to the Amazon Advertising Console and sign into your account.
2. Click on “Create a new campaign.”
3. Select the type of campaign you want to create: automatic or manual.
4. Enter your campaign name, budget, and start date.
5. Select the products you want to target. You can target specific ASINs, brands, categories, or keywords.
6. Choose your keyword match type. You can choose from the broad match, phrase match, exact match, or negative match.
7. Set your bid amount. This is the amount you’re willing to pay per click.
8. Set your budget. This is the maximum amount you’re willing to spend per day on your ad campaign.
9. Select the locations you want to target.
10. Select the languages you want to target.
11. Select the devices you want to target.
12. Click “Save and continue.”
13. Review your campaign settings and click “Submit.”
Your ad campaign will now be live and you’ll start accruing charges based on your bid amount and the number of clicks your ads receive. Be sure to track your results so you can make adjustments as needed. And don’t forget to test, test, test!
Amazon PPC agencies in UK
There are many Amazon PPC agencies in the UK that can help you with your ad campaigns. Some of these agencies specialize in Amazon Advertising, while others offer a variety of services including keyword research, campaign management, ad creation, and performance tracking. Be sure to research each agency to find one that is a good fit for your business. Ask for referrals from other businesses and read online reviews before making your final decision.
There are a lot of considerations to take into account when choosing the best Amazon PPC in UK for your business. But by following the steps outlined in this article, you can create a successful ad campaign that will help you achieve your sales goals. Just remember to test, test, test to see what works best for your business. And if you need help, don’t hesitate to ask for it from a qualified Amazon PPC expert.
