Search engine optimization
But no matter what people’s opinion of it is, search engine optimization is a fundamental part of modern marketing. On average,Treatment center in Arizona goes to the first Google search results page. Fifty-one percent of all website traffic comes from organic search. And over forty percent of revenue comes from organic traffic.
Advertising, social media and word of mouth are all crucial components of an overall marketing plan. But without good
There are a few fundamental questions that you can ask to find the agency that fits your needs perfectly. They’ll help you navigate a sea of organizations that can all look and sound good, steering you to the one that will do the work efficiently and well.
1) What Exactly Do I Need?
This seems like an obvious question, but it’s really not. If you’ve not been exposed to
If you don’t know, ask. And take the time to do a little research on what you need, even if it’s just a couple of hours. There are a ton of guides out there that can give you the basics of
Ask each company what you need. Some will try to sell you on everything—others may be willing to do more a la carte work. Just remember that the longer the timeframe, the more effective it’s likely to be—but the price tends to go up accordingly.
2) What Does the Competitive Landscape Look Like?
Don’t just get one quote and call it a day …
Do a little digging and send out a few different requests for proposals. See which companies do their homework. According to Josh Steimle, founder of MWI, “Most
When you get multiple quotes from multiple sources, don’t put it out there that you’re looking at many different companies. This can actually make some companies not want to work with you—they may try less hard on the proposal because they’re used to people coming to them and paying what they want. Some
3) What Does Their Prior Work Look Like?
Would you hire someone without checking references?
You shouldn’t do it with an
Ask for some references and examples of their previous work to look at, including concrete traffic numbers and how they were able to change traffic and conversions. It’s a quick way to get a sense of how well they know their business.
And a bonus is that if you’re checking references, you’ll also have an idea of how well they work with people. Ask specific questions and you’ll have a better idea of who you’re dealing with.
4) Do We Have Measurable, Attainable Goals to Work Toward?
SEO guru Neil Patel notes that you can usually tell who’s a scam firm because they can’t explain what they’re doing. “True
5) Can They Tell Me a Good Story?
Steimle mentions in the same piece that creativity is actually a bigger part of
When you ask them to tell you stories about their best and worst experiences, how they handle adversity, and what they’ve done to improve, you’ll often get a better sense of what they’re about than you’d get from a thousand case studies. Remember, this is more or less a job interview—they want your job. Find out if they’re the right fit, just as you would with an employee.
It doesn’t have to be an intimidating task to choose an
With these five simple questions, you can find an agency that fits all your needs and your budget and can help you reach the goals that you’ve set for your business. Reach new heights with the