Growing a small to mid-sized business is no easy task. Determining whether to contract certain jobs or do them yourself makes the path to business growth even more difficult.
Any analyst or marketing consultant knows about the growth potential that search engine optimization (SEO) offers. Knowing how to execute
This article is for you if you find yourself asking any of the following questions:
- Should I hire an
- Can I do
- Do you have to pay for
You’re an expert at running your business, not
The following frequently asked questions will help you learn what value
What is an
What Does an
SEO Company Do?
SEO agencies improve your site’s content and its availability to align your service offerings with existing user demand.
In addition to content improvements, an
For example, imagine you’re a divorce lawyer. An
Next, the agency will optimize your divorce law services page to exhaustively address the searcher intent behind the relevant keywords. This may include elements about local SEO including pricing, office location, and your billing process.
The agency will add the necessary content to make sure that your page is the most helpful page among competitors in your locality.
Most search engine optimization firms will develop a content marketing strategy that answers questions related to your main services. For a divorce lawyer, this might involve blog posts about how long it takes to get a divorce, what papers to file, and how to split assets during a divorce.
Content like this helps your target audience find your website while searching for related topics, and also improves the ranking of your divorce law services page.
The above process is just a summary. For a more detailed description of our example scenario, this guide on SEO for law firm websites will help.
Next time you ask yourself – what do
How to Tell if Your
SEO Company Is Working
Because of the nature of
Compare organically sourced customers each quarter to best measure the success of an
If you’re not seeing new customers from an
How to Do
Learning how to do
The majority of
As the leader of a small to mid-sized business, learning how to build links to your website and blogging on your own will never produce ROI. These tasks are simply too time consuming and difficult to execute in a profitable way.
This isn’t bad news! Being that you’re a leader in your industry, you’ve got an advantage over your competitors’ marketing teams when it comes to on-page
You know your products or services better than any marketer can understand them. With a fundamental grasp on keyword research techniques, you can build high-performing pages that the competition is simply unable to match. This will get you the 40% improvement you need to see a return on your time investment.
The most powerful
Do You Have to Pay for
While you technically don’t have to pay for SEO tools, I would recommend using SEMrush and Screaming Frog. This will cost approximately $115 per month, and will cover all of your on-page
You can use free tools like Google Analytics and Google Search Console for the rest of your on-page optimization needs.
You can also check out some TYB SEO tips for more actionable information about optimizing your site.
Final Thoughts on Hiring an
SEO Agency vs. DIY SEO
At the end of the day, the biggest factor between hiring an agency vs. doing your own
If you try doing your own
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