When was the last time you used a search engine like Google? The answer in most cases is going to be, not that long ago. Since their inception, internet search engines have become such an integral part of our lives that we don’t think twice about them anymore. However, have you ever wondered how these search engines work?
These engines use complicated software and algorithms that compare a query to websites online and rank them in terms of content, popularity and keywords. Given that there is a particular criterion for ranking results, you would be correct in assuming that businesses can make use of this to get their websites to rank higher. This is where SEO, or ‘Search Engine Optimization’ comes into play.
There is no shortage of
Know the Target Audience:
A lot of research goes into marketing. Just ask large multinational companies like Apple. This research is aimed to identify parameters like the target audience and what strategies work best with them. This may sound simple; however, it is anything but that. Lots of manpower and resources need to be directed to this endeavour. These increase the expenses for the company, and in the case of
A niche specific
The result is a streamlined and efficient
Marketing involves figuring out two things. The first is who to market to. The second is how this should be done. Once an
You get no points for guessing that a niche specific
How to Improve User Experience:
A large part of an
These changes not only make the user experience better, but they also make it easier for a search engine to sieve through the site’s content and match it to a query so that it shows up higher on a result. Since websites are also ranked according to time users spend on it, a more enjoyable experience means the site ranks ever higher on search results.
Know the Competition:
If you have ever seen a tennis match, you may see a player target an opponent’s weaker backhand and win. The next time the two meet, the loser may have improved his backhand and may perhaps have even borrowed a few tips from his rival’s serve technique. In this way, sports and business are somewhat similar. You can learn a lot from your competition if you have been in business long enough.
Exploiting a competitive business’ weaknesses and picking up some of their strong points is a great way to stay ahead of the game. An
To find an