In today’s digital-first economy, small businesses face a stark reality: They must be online or practically invisible to potential customers. The shift toward screen-first consumer behavior has transformed how local enterprises connect with their communities, making digital marketing an essential lifeline for growth and survival.
Busy business owners need a powerful ally like Hibu, a U.S.-based agency serving more than 70,000 customers, to help them conquer this digital transformation. The company’s integrated approach removes the complexity of online marketing, allowing business owners to focus on what they do best: running their companies.
Local service providers now operate in an entirely new reality. That’s how Hibu, a comprehensive digital marketing powerhouse, can help. When pipes burst at midnight, or cars break down on Sunday, consumers reach for their phones. Through sophisticated website development, search optimization, and targeted social marketing, Hibu ensures these vital local businesses are easily located.
Why Small Businesses Choose Hibu
Brad Wegmann, chief commercial officer, explained: “We have been doing digital marketing campaigns since 2006. In that time, we launched hundreds of thousands of campaigns that allowed us to amass an immense amount of data that we can use within our proprietary platform to provide the best outcomes for small businesses.”
This expertise benefits companies in essential service industries, including home repair contractors, auto shops, legal offices, and medical practices. The comprehensive suite offers everything from website development and search engine optimization to social media marketing and online reputation management.
What makes Hibu different from other marketing agencies? It packages all its services into an integrated, proprietary solution specifically designed for small and medium-sized businesses. There are no piecemeal offerings or complicated contracts — just a straightforward approach to digital marketing.
“The No. 1 way we support our clients is by providing measurable and positive ROI results for our clients while saving time and money. We believe at Hibu that transparency equals trust,” stated Wegmann.
The multichannel marketing platform offers budget control and growth potential through a comprehensive suite of integrated services. Search marketing solutions target local customers with performance-based pricing, ensuring businesses only pay when their ads generate actual interest. Social media marketing spans platforms like Facebook and Instagram, allowing companies to reach consumers where they spend significant time online while maintaining consistent brand messaging.
Display advertising capabilities leverage partnerships with major ad networks to deploy visual campaigns that build brand awareness and drive consideration. Marketing automation handles email campaigns and review request campaigns, allowing business owners to maintain sophisticated customer communication without sacrificing focus on core operations. Advanced performance tracking provides clear visibility into campaign effectiveness, enabling data-driven optimization of marketing investments and ensuring every dollar works as efficiently as possible.
“We deliver better results by having a complete and diversified digital marketing program that allows small businesses to be found everywhere that consumers are searching and engaging,” Wegmann said. “We are always optimizing and always monitoring your campaign so you get the best return at all times.”
For many businesses, the transformation extends beyond online visibility to fundamental business intelligence capabilities. “As a small business, we have always struggled tracking phone calls, leads, closing rates, and other marketing key performance indicators. We didn’t realize how much we were lacking until we began utilizing Hibu,” shared a satisfied local carpet-cleaning client in their review.
The stress reduction factor resonates particularly with businesses where time and personnel efficiency directly impact project delivery and client satisfaction. One customer in the HVAC sector said, “By them taking the reins to move swiftly into a great finished product without much input from us — this has allowed our attention to stay on what we do best — they handle the online site build, exposure, and traffic management while we handle growing and tending to the heating and cooling comfort needs of our community members — Hibu Rocks!”
Award-Winning Excellence
Hibu’s expertise hasn’t gone unnoticed in the industry. The agency secured Microsoft Advertising’s 2024 Channel Partner of the Year Award, a significant achievement in digital marketing excellence.
Katherine Eills, global partner marketing director and awards lead at Microsoft Advertising, stated, “Microsoft Advertising is honored to present the company with the 2024 Channel Partner of the Year Award. The high caliber of nominations from our partners truly inspired us this year, showcasing both their collaborative nature and dedication to clients.”
The recognition extended beyond the top partnership honor, with Hibu named a finalist for Microsoft’s 2024 Excellence in Growth Award and Omnichannel Excellence Award. This triple recognition proves the company’s comprehensive mastery of Microsoft’s advertising ecosystem and the ability to leverage these tools for client success.
Nick Hopkins, Hibu’s chief product officer, commented on the achievement: “We’re extremely proud to receive this award. Being named the 2024 Microsoft Advertising Channel Partner of the Year recognizes the great work from everyone here at Hibu in expanding our partnership with Microsoft and our commitment to our clients’ success.”
Building Partnerships, Not Just Campaigns
Success in digital marketing extends beyond immediate results. The company focuses on building lasting partnerships that drive sustained growth. “We believe in having a client for life by providing a great experience every step of the way. We want to provide great value, great service, and a measurable return on marketing investment,” Wegmann said.
Hibu demonstrates value well beyond its industry accolades. In 2024, it earned its seventh consecutive spot on Selling Power’s prestigious 60 Best Companies to Sell For list, highlighting its commitment to building an exceptional workplace culture.
Gerhard Gschwandtner, founder and CEO of Selling Power, praised the company’s organizational alignment and stated that it “excels in this alignment, creating a collaborative and supportive sales organization rich in both the tangible and intangible aspects.”
As chief human resources officer at Hibu, Angie Corcoran leads a corporate culture built on open communication, teamwork, and inclusivity. These fundamental values directly enhance service quality for small business clients, creating a positive ripple effect from internal operations to external relationships.
“We’re proud to be a company where employees grow together while we help our clients grow their businesses with our state-of-the-art digital marketing products and services,” Corcoran said.
