Still rely on just the email deliverability and a spam tester? Domain reputation is important too! Add these improvement tricks to an email spam check, be a pro.
Learning with Folderly: a top email spam check provider to help understand domain reputation
Now it’s time to give all said above a proper conclusion.
Domain reputation needs lots of caring. Keeping every b2b related aspect in order influences how clean the reputation of one’s domains is. Checking emails for spam with a checker to be trusted, email deliverability rate kept high – all that and other aspects are vital for your good DR. Let’s sum up what was said in the present guide.
Domain reputation should be understood as a user’s status with the ESP. A sender’s every active can tilt the scales of DR this or that side. Some of the main recommendations to follow in order to keep domain reputation clean are:
-watch out for sending e-messages to invalid email addresses;
-demonstrate the constant activity of your inboxes and accounts;
-properly validate each of your clients and prospects;
-stay away from using attaching shortened links to emails;
-have a properly configured DMARC policy within the framework of each of the domains.
However, there’s nothing surprising if a b2b company doesn’t have time to look after each of their domains and accounts. There may be too many of them but they all will be a part of a highly productive mechanism. In this case cooperation with someone being an expert in many areas of b2b can be a real salvation. In Folderly we are always ready to become your guides and partners. Each of Folderly’s experts is a person with immense experience and knowledge in cold b2b marketing. We are always glad to see marketers in need visit our website and subscribe to it. Why not save yourself time and energy by joining Folderly today?
Any b2b company that wants to run successful cold email campaigns does spam checks using a tester to be trusted. And not rarely do marketers reveal domain reputation (DR) problems after having run an email spam check. But to be able to eliminate them for good it needs to understand what domain reputation is. And of course, the understanding of the mechanisms behind it is necessary as well.
Let’s try to briefly outline the essence of domain reputation.
Basically, when marketers speak about domain reputation, they mean their domains’ status in the eyes of the email service provider. The best deliverability rate/spam tests are sure to show it so that a user could eliminate potential DR issues. On the whole, let’s outline the agenda of the present guide on dealing with domain reputation. After reading the article you are going to find out:
-what the mechanisms behind DR are;
-how behavior inappropriate from the ESP’s point of view (for instance, sending e-letters to inactive email addresses) affect domain reputation;
-what DR improvement tricks Folderly’s experts advise everyone to make use of;
-what relations between domain reputation and DMARC there are etc.
Think where to send: how forgetting to test contact lists for spam addresses harms DR
One of the things a really powerful and smart spam email checker advises to do is to look through one’s contact lists. Any company struggling to generate maximum profits from their b2b activities has to think about it. Even though a marketer can really care about where to send emails, a test may eventually reveal spam addresses on this user’s contact lists. When such a thing happens, a salesman is sure to get really surprised. It’s perfectly understandable considering how many efforts he might have taken to look clean to the ESP. So, what sorcery is most likely to be behind such a mystery?
Even though a user may take a lot of necessary measures to improve email deliverability and all, he can’t fight one simple thing. Email addresses often get abandoned because people acquire new accounts, domains etc. Thus, sending to an invalid email address may be indeliberate on your side but it will look suspicious to the email service provider. How to avoid that?
-Using reliable testing software is sure to help in revealing those addresses which are worth no attention anymore. One of such checking services is that by Folderly which is a product of b2b lead generation company Belkins.
-Besides that, prove that you’re a legitimate sender by authenticating the email accounts of yours.
Actions after an email spam check: improving your DR
If DR issues are revealed after another test, are email delivery rate flaws to blame? Not just them! Successful cold email marketing is a thing which requires many aspects to be kept in order. Let’s take a look at those measures that are to be taken so that one’s cold b2b emailing could generate profits.
-Your DR depends on the activity of each of the email accounts. Letting mailboxes sink into stagnation can only lead to decreases in performance. What does sinking into stagnation mean here? It’s keeping bulks of incoming messages unread and not getting read of irrelevant emails.
-Another thing influencing a marketer’s domain reputation is whether he implements not apparent opt-ins or not. Clients have to be let to choose if they should get newsletters and advertisements, get subscribed to stuff etc. Otherwise, people are most likely to decide to slip out of the sales funnel.
-It’s important that you care about clients being properly validated. No validation tools should be bailed on. Any user needs those tools for getting rid of invalid and spam addresses when checking contact lists.
-Using shortened links can present a problem too. It’s because doing so resembles spammers’ behaviour when they change some letters in a link to lure someone into going to their websites.
Folderly has done its best to help b2b businesses generate sales leads for ages. And we know perfectly well how important good domain reputation is for that. However, when trying to improve domain reputation, users often run into such a thing as DMARC. What’s that? Let’s briefly outline the matter.
DMARC (or a DMARC policy) can be described as an auxiliary tool that serves for doing email network management. With DMARC it becomes much easier to carry out inbound email identification. This extra measure includes a set of policies on e-message authentication plus instructions what to do with emails having failed every authentication check. You think it doesn’t look like b2b relevant, right? Sale lead generation can still be damaged when a DMARC policy isn’t managed properly. The thing is DMARC is more important than it may seem. The policy ensures a sender’s safety and is needed for b2b performance acceleration. Besides that, DMARC is one of the things that email service providers pay close attention to in order to find out how legitimate this or that user is. Top it all off, the described policy plays a great role in minimizing trouble with carrying out successful authentication reporting.
Now it’s time to give all said above a proper conclusion.
Domain reputation needs lots of caring. Keeping every b2b related aspect in order influences how clean the reputation of one’s domains is. Checking emails for spam with a checker to be trusted, email deliverability rate kept high – all that and other aspects are vital for your good DR. Let’s sum up what was said in the present guide.
Domain reputation should be understood as a user’s status with the ESP. A sender’s every active can tilt the scales of DR this or that side. Some of the main recommendations to follow in order to keep domain reputation clean are:
-watch out for sending e-messages to invalid email addresses;
-demonstrate the constant activity of your inboxes and accounts;
-properly validate each of your clients and prospects;
-stay away from using attaching shortened links to emails;
-have a properly configured DMARC policy within the framework of each of the domains.
However, there’s nothing surprising if a b2b company doesn’t have time to look after each of their domains and accounts. There may be too many of them but they all will be a part of a highly productive mechanism. In this case cooperation with someone being an expert in many areas of b2b can be a real salvation. In Folderly we are always ready to become your guides and partners. Each of Folderly’s experts is a person with immense experience and knowledge in cold b2b marketing. We are always glad to see marketers in need visit our website and subscribe to it. Why not save yourself time and energy by joining Folderly today?
