Many people visit websites and engage actively on all social media platforms with the sole aim of shopping either online or in the actual stores. Therefore, it is important to theme marketing campaigns as soon as the festive season approaches. It shows the customers that the business understands and cares about their special way of life and festivities.
Also, the business should craft the best marketing plan outline with campaign tactics to influence and entice shoppers. The following includes examples of marketing strategies to use during Christmas Eve.
#1. Use of Youtube videos
One of the easiest ways of creating interest in the firms’ products and services is creating and uploading videos to Youtube. The upload is backed up by posting its link on the business website, sending out email notifications, and posting blurbs on social media accounts. Thus, shoppers get channelled to the uploaded video, hopefully resulting in purchases. The upload should have illustrations on how to use the product as well as its benefits.
#2. Online ads
Another great Christmas marketing plan is buying ads through Facebook, Google, and other platforms. These ads provide a targeted approach to online marketing. The target market demographics get selected, and then the ads get channelled to the users based on their identification via Facebook, Google, Bing, and other media. This direct sales method is efficient and displays the firms’ information in front of the consumers. Costs depend on the scope of the target market, frequency of ads chosen, and the size of the ad.
#3. E-mail Marketing
In social media marketing, the vitality of E-mails cannot be taken for granted because they segment many examples of marketing strategies. E-mails enable businesses to engage in private conversations with their customers. If correctly used, E-mail marketing brings forth the opportunity to converse with clients on a personal level and invite them to partner with the firm.
Developing E-mail lists is accomplished through sign-up forms on the business website, existing customers, and blogging platforms that allow people to follow postings about the enterprise. With regular email updates, customers are informed about new offerings, specials or new products. The participation of clients in conversations creates a feeling of connection that builds the business.
#4. Social media
As social media continues to revolutionize online marketing, it is important for businesses to tap into the latest trends and examples of marketing strategies for maximum returns. Social media includes Twitter, Instagram, Facebook, Pinterest, Tumblr, and blogging platforms such as WordPress. It has the potential to reach thousands of consumers quickly. For instance, one shared tweet gets retweeted thousands of times within the span of a few hours.
With a significant social media following, it is easy to reach out to potential customers and stay in constant contact with them. The business should continually monitor and post content. Otherwise, it will fall out of the social conversation and lose gain. Therefore, time investment in social media marketing is very crucial.
Slide share presentations exchange information about the products and services offered by the company through the sharing of content. A slideshow with particular information about an idea, topic or skill shared via social media or embedded in the enterprise’s website and blog creates full awareness. The slide share presentations are downloadable hence users can return to the display over and over again.
By filling the internet site with useful and valuable content, shoppers are more likely to go back to the site as a trusted source, hence presenting repeated opportunities to market the commodities. They also act as professional presentations that add value to the site and give the business an edge over the competition.
#6. Image-based Christmas campaigns
Another option in Christmas marketing plan is graphics. This special holiday campaign uses online tools such as PicMonkey and Canva in creating unique images to share as cards in the newsletters. The images also update page cover images on social media and get posted on Facebook and in business Ads. The image-based campaign also incorporates creating leaflets and other marketing literature with unique styles of branding.
#7. Christmas vouchers
Issuing vouchers is an excellent marketing plan outline. The gift vouchers get designed by affordable web design and then get sold to customers. They get delivered to clients as either PDF documents or shopping carts (unique vouchers). Interestingly, more than 60 percent of gift card holders spend more than the amount of the gift card. Gift cards boost Christmas sales in an exceptional way. The firm can also use artificial advancement in the loyalty programs that it offers. The pre-stamped loyalty cards are valuable in Christmas marketing plan because they result in better client loyalty.
#8. Create a gift guide
Holiday gift guide is a powerful online marketing tool during festive seasons. Web designers, known for putting together impressive holiday gift guides, actualize this opportunity of endorsing promotional holiday activities. The guide uses a particular splash page on social media platforms set aside specifically for holidays. The guide houses some quick Youtube videos that offer great gifting tips.
The ideas outlined in the guide present to customers examples of gifts to give their friends and family. The gift guide also provides the opportunity to grow the business email list during the festive season by being used as themed freebie. Therefore, gift guides are essential in social media marketing.
#9. Seasonal company information
During the festive period, many companies extend their opening and closing hours. Also, customers get new deadlines for Christmas orders as well as delivery time. Therefore, updating customers with such information is important. The updates get relayed via a series of daily messages each revealing the special offer valid for the particular period. This relevant information reaches out to existing customers and keeps them in the loop. Therefore, customers do not miss out on any promotions.
#10. Make clients feel extra special
The bestselling proposition for small businesses is incredible customer service. Every firm that has exceptional customer service enjoys a great following because its customers feel valued as important partners in the company. With the holiday season offering a perfect excuse to do something nice for customers, businesses should not waste the opportunity.
There are many ways of making clients feel special. They include sending out ‘thank you’ E-mails for appreciating them for supporting the brand during the year, encourage them to come back again via social media posts, and hosting a VIP online sale night. Any gesture with the potential of creating a spark in the customers is useful for maximizing the holiday rush.
#11. Online Promotional Contests
Competitions on social media pages like Facebook and Tweeter bound customers to thrilling experiences during the festive period. For instance, the firm can run a themed contest of how clients are celebrating the holidays. Customers who share the ideas that hit the most likes win a prize. The contest can also be done using Pinterest. The fans get a challenge of creating a unique holiday-themed board. The URL of the themed board gets posted, and the clients who win more likes get a gift.
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