A fact that many business owners seem to forget is that emotion typically drives many of our buying decisions. If you’re interested in bringing a product, service or concept to market, then you can’t expect to achieve much success if your audience feels no personal connection to your brand or idea. We want to feel drawn to the things we buy on a personal level.
Online marketing is about more than simply plastering images and phrases regarding your product all over the internet. You need to show your audience that you have personality, vibrancy, and soul. So how exactly do you create a lasting emotional connection with your audience?
Do Your Homework
There is truth to the idea that in order to make your business move forward, you need to take some time to look back. Take the time to consider what has been done in the past, the things that worked well in your particular niche, and the things that ended catastrophically. You will need to be completely certain of three things before you get started showing your concept to the public:
Who, means whom are you talking to? Who are these people that you are trying to connect with? If you can’t figure out the things that they like, and what they absolutely don’t want to see, then you have no hope of building any kind of meaningful connection.
Next, figure out how you’re going to get your idea across in an intriguing, entertaining way. Finally, decide exactly why you want to enhance that particular angle, and why your audience is going to care about the feature you’re emphasising. If you can’t figure out why your audience is going to be interested, then the chances are that they won’t be.
Show Your Personality
Absolutely any audience, regardless of age or genre, relates to content with personality. News and entertainment sites such as The Trending Buzz infuse all of their articles with vibrant personality, to either affirm the belief of an audience regarding a particular product, or simply add depth to a relationship by offering surprising, unique, and interesting insight. Even being distant or snobbish can be valuable when it comes to marketing if it’s done properly, the one thing you need to make sure that you avoid is having no personality at all. Bland, soulless content is the number one enemy of successful marketing.
Stay Visually Appealing
Using colour and images alongside your content is a great way to keep your website looking and feeling more emotionally engaging. Colour can help you to convey a particular emotion, and pictures can help you to make a point in a new and intriguing way when words simply aren’t enough. Although people love to read original, intriguing content, they can also get a little bit bored when they are presented with large chunks of un-interrupted black and white text. Make sure that you break up your website with pictures, splashes of colour and interesting adaptations to the font style and size if you want to keep your audience engaged.
Images: ”Silhouette Group Of Business People in Seminar/ Shutterstock.com“
Connect with Tweak Your Biz:
Would you like to write for Tweak Your Biz?
Tweak Your Biz is an international, business advice community and online publication. Today it is read by over 140,000 business people each month (unique visitors, Google Analytics, December, 2013). See our review of 2013 for more information.
An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator.