An effective newsletter allows you to communicate, interact and retain your customers.
It represents the ideal support to share:
The company’s early growth;
The underside of your business.
On the other hand, it is not enough to write a few sentences so that your newsletter has a real scope. The risk is that your customers do not open the email or unsubscribe from your mailing list.
Here are 11 tricks to put in place to ensure loyalty and keep the readers interested!
CREATE INTERESTING AND INTERESTING CONTENT
Take time to think about who your readers/clients are. What do they want? What do they get by subscribing to your newsletter? If you were in their place, what would you like?
Do not hesitate to probe the desires and behaviors of your typical customers to paint a picture as accurate and fair as possible.
In other words, it is advisable to develop a marketing strategy before you get started.
Your business objective must also be taken into account. Do you want to increase sales of a particular product? Increase the readership of your blog? Do you talk to yourself and increase your pool of potential clients?
Your targets will fine-tune your email marketing strategy.
DO NOT UNDERESTIMATE THE IMPACT OF THE GREETING
As soon as a reader subscribes to your newsletter, he should receive a welcome email from you, reminding him of the reasons why he subscribed and asking him to invite friends/contacts and follow you on social networks. It is also important to quickly explain the content they will find in the newsletter and write catchy messages.
CHOOSE THE NAME THAT WILL APPEAR IN THE INBOX
In order to project a more professional image, make sure that your first name or company name is displayed in the inbox of the readers.
In addition, there is less risk of the message being perceived as spam if the people who receive your newsletter know who it is and the message is addressed to them. Remember that they probably receive dozens of newsletters each week and probably do not have time to read everything.
CUSTOMIZE YOUR NEWSLETTER
Each client has distinct goals and comes across different information, specifically if you are a multi-service business.
To avoid disinterest due to a multitude of information not appropriate for them, categorize your mailing list.
In this way, the reader will receive only the relevant newsletter, that is to say on the subject that he has chosen beforehand.
That said, this does not prevent you from slipping once in while information of an additional service!
CHOOSE THE RIGHT LENGTH OF NEWSLETTER
Sometimes the ballots are too short, and other times too long. It is counterproductive to write if the person does not go to the end! Know how to find the middle ground.
To be certain, ask your readers for their opinion.
DEVELOP A MAILING SCHEDULE FOR YOUR NEWSLETTER
Once you agree that the shipment will be weekly or monthly, meet this deadline, creating a wait-and-see effect for your readers. They will be disappointed if they can not find the newsletter of the day in their email box.
Indicate on a paper calendar, an Excel spreadsheet or a calendar the date of sending of each one as well as the subject so as not to risk risking delay
SET THE TONE
If possible, remain genuine. People like to feel that they have an interaction with a human being, not with a dehumanized business.
To do this, you can play with tone and humor and add anecdotes.
Here again, you need to know your clients so as not to exceed limits or to have a discourse that is too familiar or too ceremonial.
The language used will differ according to the age, education, occupation, and location of your readership.
CREATE AN E-NEWSLETTER WITH CATCHY HEADLINES
As with any web marketing strategy, if the title is not catchy, Internet users will not be tempted to open the email.
The titles must arouse curiosity, and create the impression that if users miss this email, they will miss something interesting.
Put yourself in their place: they are solicited from all sides. Each store and boutique request their email address to send them information and exclusive offers.
What makes you different from this bombing? What more do you offer? Better? Be sure to put these features forward so readers do not forget why they have signed up to your mailing list and are not losing interest.
USE ACTION VERBS IN YOUR NEWSLETTER
One of the tricks of marketing is the use of action verbs and verbs to the imperative.
These create an engagement effect and stimulate action. In addition, they generally energize texts.
LOOK AFTER THE DESIGN OF YOUR NEWSLETTER
The newsletter conveys the image of your company. It needs to make you want to browse your site and interact with your content.
In addition, it is advisable to choose a design that approximates that used for your web pages. It must be similar to the image you want to project. In other words, to your brand image.
In addition, your content should be clear and well presented.
MAKE THE NECESSARY CHANGES
It is important to check the response and response of your customers to your messages.
Adjust according to comments or behaviors.
Ask yourself questions such as:
- What was the biggest popularity?
- On the contrary, what is the one that has been sidelined by the majority of the people registered?
- Which newsletter has attracted the most customers on your site?
- What created a wave of unsubscriptions, if any? Or subscriptions?
Following these answers, change your strategy, schedule, or content.
The newsletter is a useful tool to remind your customers that you exist, but also to make them aware that it is interesting to stay informed of your news to follow your news and your evolution.
It should go in the same direction as your content marketing strategy. Moreover, it must be well mounted to be effective!
Well done, email marketing develops a sense of commitment to a brand.