The rising demand for online shopping has led to an upsurge in eCommerce websites. To achieve a competitive advantage and boost sales, business owners must devise strategies to increase traffic to their websites and convert the traffic to sales. Here are tips to help you understand how an eCommerce storefront can drive your sales.
Know Your Target Audience
To make informed decisions about your products, services, and marketing activities, you must know your customers. Suppose you run a physical store; you can have physical discussions with your consumers and determine what they love. However, when your customers are online, you must be committed to learning them and understanding their preferences.
Integrating analytic tools in your eCommerce platform and POS (point of sale) system helps you understand the consumers of your products and services. A face-to-face conversation is vital for business success, but numerous opportunities can help you learn about your online customers. These include phone calls, online chat, and email.
Develop Trust for Your Brand
You can use a wide range of strategies to ensure consumers trust your brand. These include:
Sell high-quality products. Ensure your description compliments the quality of your products to demonstrate honesty to your consumers.
Maintain engagement with your consumers on all your social media platforms. Today, social media provides you with numerous options to engage with your customers. For example, you can organize live videos to demonstrate how your products work. Organize educational webinars and give-away events. These activities are sufficient enough to keep your consumers engaged.
Share user-created content on your social media platforms, blogs, and website. Such content can be reviews of your products and services or direct messages from satisfied consumers who enjoyed shopping via your eCommerce storefront.
Request consumers to leave their honest reviews of your products and services on rating and review sites.
Select dependable hosting for eCommerce that is enhanced to guarantee fast load times.
Always be conversant with business administrative regulations of different countries before you start marketing them. Adhering to compliance demands helps increase eCommerce sales.
Set Suitable Prices
Once your existing and potential customers can trust your brand, your eCommerce platform will experience an upsurge of customers. Consider setting reasonable prices for your brand and customers.
You will need to research how much other stores charge for similar products to get your pricing right. Try to leverage cost as your USP (unique selling point). Suppose you purchase your products at a higher cost, discuss a reduction or switch to a cheaper wholesaler.
You will need to search extensively for fairer prices, but your efforts will not be in vain. Adopt a free shipping policy if customers spend a specific amount on their purchases. You can even offer discounted shipping charges for return customers.
Split Test and Optimize Your Website
You have limited time to seize the attention of potential customers, failure to which you could lose them. This concept is also known as the 15-second order of website usability. Another critical CRO (conversion rate optimization) rule is the three-click order. It states that users should make three clicks only to the checkout page. Continually optimize your website based on your needs.
Provide a Wide Range of Payment Options
Today, many customers prefer eCommerce platforms that offer multiple payment options. Instead of allowing the credit card payment option only, consider incorporating other options like PayPal, WePay, and even mobile payment options.
You encourage potential customers to spend their money on your eCommerce platform by offering multiple payment options. While optimizing your platform for different payment options can be a daunting task, doing so plays a critical role in boosting sales, especially if you experience lots of mobile traffic.
Reward Your Existing Customers
Often eCommerce entrepreneurs focus on acquiring new customers and forget about their existing consumers. Rewarding your current customers encourages them to talk about your brand and recommend it to their friends and family. Further, when customers are happy, they will want to come back for more products.
- Your most loyal customers will be willing to share your brand on their social media channels free of charge to help you attract more traffic to your website. As a result, the customer journey should be a continuous process beyond the delivery phase. You must celebrate them by adopting a considerate and worthwhile follow-up process to retain your customers. Use these steps to get started.
- Ask your existing customers whether they have concerns or are satisfied with the products they purchased once their delivered packages.
- Develop a loyalty program, enabling repeat customers to earn and redeem points. Reward your customers with a small souvenir during their loyalty program commemoration. You can even send them a fraction of their issues during important events like birthday celebrations.
- Request them to leave honest reviews about the products or services.
- Send your most loyal customers special discounts, deals, or invites to informative virtual events.
To drive sales for your eCommerce platform, you want to adopt a strategic plan to boost traffic to your site and increase conversions. These tips should give you a starting point.