For most marketers and business owners, epic content is the next best thing since sliced bread.
Not only does amazing content help business owners get more sales, but it also helps their audience with their problems.
TL;DR epic content is the bomb!
So much so that according to research, )
However, even having said all that, the fact remains that the internet is still littered with crappy content — bajillions of them, I might add.
And if you’re truly serious about growing your online business, then you need to ask yourself these hard cold questions…
“Am I contributing to the number of crappy content that are published daily?”
“Are my content packed with enough value that my audience are loving me for the things that I’m publishing?”
“Are my content packed with selling strategies that will help influence the readers to take action on my tips?”
(Be very brutal here.)
I hope you answered with a “yes,” because if you answered otherwise, then I fear that it’s only going to be a matter of time before you get overtaken by your competitors. Or worse, you end up destroying yourself through the crappy content that you’re sharing.
If you’re struggling with creating epic content, allow me to share with you these easy to implement, yet, effective tips on how to do just that — create epic content, I mean.
If you like what you’re reading so far, then grab a doughnut and put your learning coats on, we’re about to dive deep into the nitty gritty of creating epic content.
Let’s hop right in.
#1. Spy on your competitor’s best content
Imagine your competitors knocking on your door, then telling you, “Hey, Jim. Our audience REALLY loves productivity articles. In fact, we’re getting bajillions of shares out of it. You might wanna give the angle a try.”
How would you react?
You’d be mind blown, right?
I mean, at that point, your competitors are practically telling you the things that you should write about that will bring you amazing returns.
Of course, none of your competitors will do that in real life.
(Unless you hypnotize them, or something… If you figure something out, then don’t forget to let me in on your ninja moves.)
After all, that’d be akin to them sharing with you their secret sauce to capturing leads.
While it may be true that your competitors won’t share these details with you, I’d like to tell you that there’s a way for you to get these details for yourself.
This is where Ahrefs comes in.
The strategy is pretty cut and dry.
Simply go to Ahrefs’ “Content Explorer”” tab.
Enter your competitor’s domain name in the search box. (I added quicksprout.com as an example).
Click the yellow, search button; then, viola!
You now have access to your competitors’ best content.
If you’d like Ahrefs to sort out the results to where it shows you the pages with the most shares from top to bottom, then simply go to the “Sorted by” section, then choose “Total Shares.”
Ahrefs will then arrange the results accordingly.
The tool is pretty awesome, isn’t?
If you’re struggling with coming up with article ideas, then you can certainly use this strategy. All you need to do is to tweak the article titles so you can come-up with something unique.
For example, on the screenshot above, you can see that one of article titles at the bottom is, “75 Content Marketing Tools You Can’t Live Without.”
You can tweak the title by using this instead, “X Content Marketing Tools to Die For.”
If you’ll look into the other features of the platform, you’d be able to come-up with several other ways to use Ahrefs.com to create amazing content.
#2. Use Quora to figure out the burning questions that your audience are thinking about
A whopping 492.28 million, that is Quora’s estimated monthly visitors according to Similarweb.com.
Check this out.
The figure is a telltale sign of how people love the website.
It also tells us that there’s a good chance that our audience might be a frequent visitor to the site.
This is where the, “Where your audience is, then there you should also be” rule come into play.
Here’s the game plan.
Since you want to create epic content, then you will want to include points in your content that resonates with your audience, right? The things that they’re often thinking or asking about.
Well. That’s exactly what Quora is — a place where people ask their burning questions in life.
That being said, what you can do is login to Quora.
Search for questions about your industry. (I used “how to make money online” as an example.)
Look for questions with the highest number of “Follows.”
Look at the answers with the most “Upvotes.”
As you can probably imagine, with the insights that we’ve acquired through Quora, we’d be able to figure out what your audiences’ burning questions are and what answers they find most acceptable.
If you’ll create your content around those ideas — whom your audience validated through “Upvotes” and “Follows” — the likelihood of them responding to your article drastically increases.
#3. Bonus Tip
The tips that I shared with you will enable you to find content pieces that have produced amazing results.
Instead of simply using the strategies to find the ideal titles, I urge you to read the actual article that your competitors have published, then carefully dissect the elements that make up their content.
These are some of the elements that you can look into when dissecting your competitors’ best articles:
- What are the pain points that they keep highlighting?
- How did they create the title?
- What keywords were they targeting?
- What kind of images were they using?
- What is their call-to-action?
- Were they offering freebies?
- How did their audience respond in the comments section? Were the additional questions, tips, or ideas that their audience highlighted?
These are some of the many points that you can look into and integrate into your content.
Once you considered these points and include them in your content, you’d have already published something mind blowing at that point.
Of course, I’m just scratching the surface with the points I shared.
After all, almost anyone can write an entire novel about the ins and outs of creating epic content.
However, I’d like to keep my guide as is so as not to overwhelm you (or the other readers).
At this point, I’d like you to be the ones to share your ideas.
What are some of the best tips that you can share about creating epic content?
What are some of the no-nos (in your experience) of creating content that can wreck someone’s business to oblivion?
If there’s anything that you’d like to share, then the comments section is all yours. Cheers!