Amazon is and has always been about one thing: customers. As a seller, you are unlikely to win Amazon’s trust unless you put the customer first. The way you create your product listing says a lot about how serious you are when it comes to addressing your customers’ pain points. For example, a listing with incomplete product data or missing product images only shows incompetency, which is not something Amazon is up for. As a result, the rankings for any such listing could suffer, big time. As for the conversions – close to none.
Why risk everything? You’re on this platform to sell and make profits. And that’s only possible when customer satisfaction is your only priority.
On that note, let’s get to the practices that you should be following and the way they can help you get in the good books of your customers, and succeed as a seller on Amazon:
It all starts with your product title
First things first. The customers need to know the name of the product, for which, the very first thing they go to is your product title. In the case of Amazon, the best practice is to not just mention the product name, but form a descriptive title that gives a quick overview of the product’s most important details. If you step into the buyer’s shoes for a sec, you’ll realize that a product title with a clear gist of the product sounds way better than one with no details. In addition to this, you’ll also need to incorporate suitable keywords so that customers are able to find your listing when entering a query into the search box.
Key action points:
- Make sure to use 1-2 targeted keywords in the product title
- Mention as many product features as possible
- Stick to the word limit
- Don’t use all caps for the title
Product images are the real deal
Customers can’t touch or physically hold your product, unlike at a brick-and-mortar store. They’ll perceive what they see. And your job, as a seller, is to provide them with the best possible visual representation of your product. Now, a customer will expect a clear, high-quality image of the product, preferably shot from different angles. Some products might require a little extra clarification. For example, it might be useful if you take a shot of a handbag’s insides so that customers are able to figure out if the available space is enough for them to carry their belongings. The more relevant your images are, the higher are the chances of your product getting sold. It’s all about convincing the customers. And your product images have the power to do that.
Key action points:
- Include multiple angle shots of your product
- Get images edited by a professional to raise the quality
- Enable zoom in for greater clarity
Product descriptions must speak to the buyers
To get more information on your product, buyers usually turn to product descriptions. Now, they do want to know about the product’s features, but they also want to know how a particular feature will benefit them. Making it clear convinces them that your product, is in fact, going to be useful for them. Besides this, informing the buyer about the different ways in which your product can be used is also a good move. Infographics and illustrative pictures can work like a charm. Storytelling could do the trick as well. However, managing everything on your own can get a little bit confusing and tiresome, and which is why many top sellers hire Amazon experts to ensure perfection.
Key action points:
- Craft a copy that’s both informative and persuasive
- Use visual elements to increase engagement
- Club each feature with its benefit
Product page optimization is the glue holding it all together
Amazon’s ranking algorithm, A9, ranks your product listing on the basis of two factors. Relevancy and conversions. Being the perfect answer to your audience’s queries will make your listing rank higher. But then, a listing can’t do you any good, until you optimize it well using targeted keywords. It takes serious keyword research to come up with a set of relevant ones. Plus, filling up your backend search terms is equally important. Tasks that come under optimization may be a lot, which is why many sellers prefer opting for Amazon SEO services, but skipping optimization is not an option.
Key action points:
- Conduct a detailed keyword research
- Include the targeted keyword in your listing diligently
- Don’t forget to include the backend search terms
Prospective buyers deserve to know about the experiences that your existing buyers may have had to finally make a decision – to buy or not to buy. A bunch of positive reviews, in such a case, form a positive product image for the new buyer. Now, that’s the kind of motivation that a buyer is looking for, and it is eventually going to help your sales. You can also go for product review writing services to get things done faster.
Key action points:
- Try to include as many reviews as possible
- Send emails to your buyers and request them to leave a review
- Address negative reviews by contacting the customers and helping them with their problems
Besides these tips, you might also want to align your customer service approach in a way that keeps your buyers happy. You might even want to offer a discount every now and then to attract more eyeballs. Either way, you must do what’s best for attracting the customers and when you do, Amazon will take notice and will rank you higher, thus helping you increase conversions.
