In simple words, e-commerce business is the online presence of a store that runs business transactions over the internet. With an extending internet audience, the development of e-commerce business has shaped the online shopping behaviors of both customers and retailers. It has opened new possibilities for business expansion and growth with smooth customer experience.
Originally, online trade was initiated in the late 1960s, tendering business products/services advertisement functionalities. With the advent of secure shopping channels, online business development has greatly progressed since 1994. Today, customers have widely accepted the e-commerce business market and their trust have fueled the growth of online shopping.
Today, enterprises are actively investing in technology to integrate more digital features into their online store. Also, to engage today’s smartphone-clutching users, mobile application development is burgeoning. Mobile apps have made enterprises digitally capable of meeting customer demands in the smartphone-driven market.
The evolution of mobile apps has not only transformed the e-commerce ecosystem — it has also provided a customer-friendly shopping experience to users. As a result, the mobile app is a significant solution to capture customers.
Mobile Apps and e-Commerce Businesses
Mobile apps have helped enterprises reach in the e-commerce market, more than mobile/desktop websites. According to a report published by Statista, “shopping” tops the list of the fastest growing mobile app categories based on consumer time spent in 2017. The highest profits were earned by shopping apps with a 54 percent rise in the usage sessions over the year.
In the race to meet customer-satisfaction and deliver a shopping-centric experience, mobile applications for e-commerce hold an important role. Today, they are one of the best ways to interact and engage with online shoppers. The special unified features in mobile apps help to provide multi-device and multi-channel experience for your e-commerce business.
Benefits Mobile Apps Bring to Your e-Commerce Business
A mobile application helps you to have a better view of your customers’ preferences and activities. It provides you with deep analytical reports that elaborate on user information as well as their shopping decisions. This helps in refining your marketing strategies and improving business tactics.
Apps for e-commerce are specifically equipped with customized features that engage users. Easy-to-search products and filters that can limit results, for instance, to a specific price range provide high user-accessibility, which in turn, aids in growing customer interest and accelerates business revenue.
Multi-Layer Security Plan
Security of user’s personal data, as well as online payment information via credit/debit card, PayPal, Google Pay etc., is a major concern. Mobile applications must be highly secure and minimize the risk of cyber attacks. They help build customer trust with multi-layer security features.
Mobile apps provide a user-friendly experience with rich-features such as easily locatable search bar, smooth navigation, accessible shopping products, and multiple payment methods.
An advanced interface of your business mobile application allows for impressive user experience. Intuitive and beautiful UX/UI design make your mobile apps more interactive. This helps you with prolonged usage for prospective shoppers that increases their chance to shop more.