Many law firms are under the impression that their reputation and skill set alone is enough to keep clients coming through the door. While this may be true in some situations, it is not always the case. Most law firms can improve their business profits by improving their online presence.
Good marketing can set you apart from your competition and attract new customers. It can allow your site to resonate with your clients, increase your rankings in search engines, and give you the opportunity to build a rapport with your potential clients quickly.
Ready to make your law firm more profitable? Here are some ideas that will help you build your presence online and hopefully bring in more clients:
Spend Money on SEO
SEO, or search engine optimization, is a way to get your site higher in the rankings in search engine results. If you’re worried that you don’t know how to do this, then consider getting in touch with a company that specializes in local SEO for lawyers, as they will be able to offer you some tips and advice on improving your search engine optimization.
If you want to give it a go without expert advice, the following are the perfect place to begin:
- Link to other sites in your content
- Create great content that other people will want to share
- Do some research on what keywords to use, place these words in your ALT-text tags and images
- Use plugins that give you a report on your page’s potential
If you don’t know where you are currently ranked in the search engines, there are lots of tools available online. Many of these tools will even highlight where you can improve your site.
Create Specialized Pages
Most law firms offer more than one service. Lawyers who specialize in family law might offer prenuptial agreements, divorce services, custody arrangements or estate planning. While these all fall under the category of family law, they are all different. Customers who are searching for a particular thing want to be able to find it quickly without having to navigate through your site. A good idea is to create a drop down menu with each of the options displayed.
Have dedicated pages for each of the different options on your site. Include details of what you do and how you can help your clients. This will increase the amount of people spending time on your site.
Provide Significant Content
People will keep coming back to you if you provide good value and give them what they are looking for. Creating better content will not only give your clients more in-depth information, but it can also allow you to increase your rank for relevant traffic and keywords. People who search for “how much will it cost to divorce my husband?” are usually looking for a lawyer.
A combination of search engine optimization and building specialized pages that offer the information your clients are looking for will make you stand out from the competition. Use these three tips to get more traffic to your website and persuade people to use your services once they get there.
Track Everything Using a CRM
Attorneys should use a law firm focused CRM to track their marketing efforts. This professional tool gives attorneys the insight they need to measure the success of campaigns and identify opportunities for growth. With this data, attorneys can build informed strategies and tailor campaigns to maximize ROI.
A CRM helps professionals accurately track leads over time, develop relationships with prospects, and understand what strategies work and which don’t.
By having this professional tool, attorneys can make more informed decisions and increase their chances of success. With a law firm focused CRM, attorneys can easily track marketing efforts and measure their ROI to maximize the effectiveness of their campaigns.
Conclusion
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