There was a time when reliance on offline strategies like direct sales, postcards, brochures, flyers, and direct mail was quite high. Traditional marketing strategies were time-consuming and cost-ineffective. Digital marketing has enabled businesses to reach a targeted audience through social media platforms.
Facebook has more than 2.5 billion active monthly users, and more than 400 million active users on Reddit and, almost 1 billion active users on Instagram. The stats direct towards the dominance of social media platforms in marketing strategies. Companies focus to promote their product through a digital medium. It enables companies to target a huge audience in less amount of time, but digital marketing is beyond social media platforms. This article would provide you with some trending digital marketing strategies that include aspects other than social media.
The rise of Mirco-influencers
The concept of Micro-influencers is getting popular in the corporate world. Influencers are those people who have huge social media following and are found famous in their respective niche. Such influencers could be Vloggers, bloggers, travelers or fitness experts. Companies use their influence to promote products and services. Popular YouTubers with subscribers in thousands place the product in their video in exchange for monetary benefits.
Celebrities, Instagram stars, famous bloggers are approached by companies, in order to take advantage of their following to create brand awareness. The celebrity must have more than 3000 followers in order to be considered an influencer.
Video content
According to the prediction made by Cisco’s Annual Internet Report, by 2023, more than 80% of the internet traffic would be influenced by video content. The preference for video content by the consumer is at an increasing scale. Depiction of ideas and brands through visuals is one of the most effective ways to attract customer attention. The competition is intensely high when it comes to video content, competing firms with close substitutes try to dominate competitors by showing more quality video content.
In 2021, it would be appropriate to use various video content styles and formats and choose the most suitable one for the brand. It is important to optimize video content throughout the customer journey. Come up with new ideas and strategies to improve the quality of video content. Make sure that your videos portray the brand image and values in a proper way.
Sharp rise in the use of social media to engage and retain
Social media marketing strategies play a significant role in retaining the existing customers by providing them a customer-centric environment. Companies interact with their customers through digital media platforms and engage with them by portraying the quality content on a Facebook page, YouTube channel and, a few other platforms. Through digital media, companies encourage their customers to buy and promote their brands.
At the start of the new decade, many businesses started to give more priority to customer retention. It is a fact, that number of online sales has overwhelmed the number of offline sales. According to research, the number of digital buyers is more than a billion.
Use of Google Listing and local
Optimizing the search platforms to attract more customers towards the brand is among the most effective marketing tactic in a digital environment. In order to enhance their online presence, it is important for businesses to have a local listing on available search platforms. Businesses that rely on local customers such as dental offices, the online listing services such as “Google My Business” are quite useful.
Local listing refers to the process of updating and maintaining business data, such as online directories, websites, and other platforms. A local listing usually includes a business’s name, number, and, location. A business that has pictures and information listed experience a better
Chatbots and Artificial Intelligence
The use of chatbots to enhance customer experience is one of the techniques that helps a business to create a better understanding with the customers.
A frequent response from chatbots enables users to get relevant information without approaching the customer call center or email help desk. AI technology helps businesses to predict upcoming trends, depending on the predictions, the AI systems can allocate resources and budgets in a most effective way. This benefits a business in minimizing digital waste.
Personalized content for the consumer
Content personalization is one of the most effective ways of retaining customers and creating a bridge between brand and user. The process of personalization went quite well in 2020, and in 2021 the approach is expected to go beyond with the help use of Artificial intelligence.
As AI would help in underlying points where the company can achieve hyper-personalization. There are some AI-powered trading platforms like “bitcoin prime” that offer a hyper-personalized environment to their users.
Conclusion:
Businesses are focusing more on achieving digital platforms to expand their customer base rather than focusing on traditional methods of marketing. There several other digital media strategies as well that are effective but it depends upon the nature of the business, which one suits them.
