All businesses operating in a competitive environment must have an excellent online presence because a website acts as a focal point of your online and marketing efforts.
A website with a poor web design not only lowers your conversion rate but also affects the reputation of your brand.
What’s An Effective Website?
An active web presence is a blend of fresh content, good UI/UX and result oriented marketing strategies.
Building up an online presence is not just all; you surely need to get a website that not only gets good conversions but also offers a flawless user experience.
The article will help you in understanding the difference between a good and a bad user interface and experience, so a website designer avoids making those common mistakes.
1. Different Screen but Same Design
Arena of the Digital World, a website should be made on a responsive framework and adjusted to various screen sizes.
We use different screens, and it is one common mistake that the web designers do of not adjusting the web design to various screen resolutions.
With a rise in mobile users, responsive design is a must because every other person is searching for the product on their mobile devices before purchasing it and also looking up for the latest news, feed on the mobile phones.
Give some time to your mobile design and check text sizes, images, action buttons and make all necessary adjustments to provide a seamless experience of a website on all devices.
2. Cluttered Layout
Filling up your web pages with unwanted images and text is why your site categorizes as poor.
Creativity, no doubt, is an essential element of a UX web design.
However, your website should not distract the audience from ill-organized information and layout.
Web design is not a piece of newspaper, and people do not prefer reading lengthy or ordinary content on a website.
A custom website designer focuses more on fresh content and specific visuals and tries to convey the message through videos, graphics, and interactive images or logo.
Go for something readable and exciting instead of putting irrelevant information on your site.
Write catchy headlines and try to seek your users’ attention by an engaging web layout.
Navigation serves as a roadmap for your visitors and allows the user to access your website easily.
Commonly observed that for desktop screens, a site could be easily navigated, but for mobile devices there we find a button at a corner that includes links to all other pages.
However, this approach increases the bounce rate of the website as most users do not find a clear path on the website.
A better approach to make smooth navigation is to leave the most important menus visible on smaller screens, or you can also add essential links on the homepage to facilitate navigation.
4. Unnecessary Imagery
Fully-responsive websites can play chaos with images if they’re not adequately planned to cater to different screen formats and aspect ratios, disturbing the focus in unpredictable ways when viewed on mobile or tablet, for instance.
Images that are poor in resolution or overused stock images creates a disjoint visual connection of the users on the website.
Don’t get stuck including a photo just because you can, even when it has no relationship to the content. Images should enhance content and must not muddy it.
It is, however, a careful and balancing act to go through the images in your design and remove all un-optimized images.
A custom web designer knows the importance of using great images alongside string layouts and other design elements.
5. Poor Headlines
An ordinary web user doesn’t have much time to go through the entire web pages.
Yes, it’s essential to create a website that looks good, but good looks should never come at the expense of readability.
Writing short and interesting headlines short, brisk, even humorous and to the point, headlines gain good quality user attention. Target keywords should also be used to connect with users.
Headlines are meant to be catchy yet simple and should be able to grab the user’s interest.
6. Excess Design
A website designer always pursues to design creative and beautiful web design, but there are times when visual presentation suppresses the needed information.
A website overly designed serves for no use and includes extra complexity.
Fix It :
The accurate presentation of information is more necessary than complex visual designs.
Designers, no doubt tend to follow the interface that is beautiful and creative but preferring simplicity over complex style is what a professional designer do to design an effective website.
7. Annoying Pops-Ups:
Users get annoyed by the unwanted pop-ups they get when they visit a website.
One of the worst user experience is visiting a site, and before they even get to read the headline.
The screen gets covered by a vast subscribe box or other pop-ups.
At times, the button to close the pop-up window is so tiny that the user is not able to see it and instead of continuing it to the site, the user switches away from the website.
Fix It :
Asking people gracefully rather than having the pop-up as they visit your site will not hinder their readability.
It’s always good to put the form at the sidebar or make it pop up when the visitor reaches at the end of the page.
With a responsive design, performance is everything. Considering things like accurate coding, testing, suitable typography, optimizing images, etc. will contribute to the websites that load fast and perform well.
Designers can sometimes feel like they’ve ‘done it right if their interface is different, throughout the whole design, but making it exciting with differentiation should be the ultimate aim of a web designer.
However, it is entirely right to create simplicity over complicated design styles to increase user engagement. It will not only engage users but will also give them a clear navigation path on your website.