Many Irish businesses call up asking can we ‘SEO’ their website. The problem here is that
The good news however is that
A Quick Overview
SEO is the process of improving a website’s organic search traffic. This can be broken up into 2 main parts:
SEO– Not surprisingly on-site SEOrefers to work that is done on your website.
SEO– Off-Site work primarily refers to link building and reporting.
Castles Built On Sand Crumble
Initial research and analysis followed by on-site work is an absolute must at the beginning of any campaign. The most important thing to do for any campaign is to set out goals. These goals will determine what keywords you focus on initially which in turn will determine the overall direction of your campaign. Although on-site factors only count for about 25% of Google’s ranking algorithm, this should not be scoffed at however as it’s vital to build a solid foundation to work from.
There are a few essential processes involved here:
- A thorough site analysis helps to identify problem areas of your site at the beginning. Rectifying these problems early on will increase the benefit of subsequent work on the site.
- Competitor analysis will determine how much time needs to be spent on your campaign in order to overtake your competitors and help you to set realistic goals.
- Keyword Research – It is important to pick the right keywords to target at the beginning as all other work done will be based around this.
Related: 15 Ways to Win the SEO Battle
Just Say No!
Google looks at the quality and quantity of inbound links to a website in order to determine it’s worth. Typically links count for about 75% of Google’s ranking algorithm. It is important to work on building the right kind of links to your site however and this is why the process takes time when done correctly. A good
Some companies will offer a high number of low quality links for what seems like a bargain price. Low quality links include directory submissions, low level article submissions, social bookmarks, blog/forum comments and generally constitute link spam. Unfortunately these type of links have little value. They can offer a base for a website but do not achieve results without good quality links.
In Google’s latest algorithm update (Penguin), many sites were penalised for having ‘unnatural’ or ‘over-optimised’ link profiles. This isn’t just a once off and Google are constantly trying to filter out ways in which unscrupulous SEOs attempt to manipulate the search results. Therefore it is wise to play within the rules and just say no to dodgy tactics.
A good quality link comes from a respected website, usually from within a paragraph of text relating to the theme of the website being linked to. These type of links are generally earned through publishing quality articles on your own website or on other peoples sites. One high quality link is worth a thousand low quality or ‘spam’ links so they’re definitely worth getting.
If you are contemplating using an
Buying Vs Renting
I may be a little biased here but I reckon
A good analogy is that
There is no average
Generally if an
I wrote DIY Search Engine Optimisation a few months ago about taking the DIY approach to
Related: The 7 Day SEO Diet
SEO Campaign is for Life Not Just For Christmas
OK well perhaps not for life but what I mean is