If your business is to make a positive impression on potential customers, it needs to give off a professional vibe. Achieving this isn’t always easy. It requires a lot of dedication and attention to detail. Keeping that in mind, let’s take a look at some of the best suggestions for giving off a more professional vibe at your business.
Make it easy for people to contact your business
There is only one place to begin, and this is by ensuring that people can contact your company with ease. For customers, one of the biggest red flags is when they make their way to a site and no contact information is available. It can almost be as detrimental when there is only an online contact form and nothing else. It looks like you have something to hide if your business does not operate transparently. So, make sure you display your opening hours, email address, and your contact number. It is of huge importance that you are easy to get in touch with.
Get a physical mailing address
You don’t need to rent an office in order to benefit from a physical address. In fact, you can have your own mailing address within a matter of minutes. With this service, all of the mail sent to you will be emailed over for your convenience. This enables you to give off a more professional and trustworthy impression without actually renting an office.
Look the part
If you run a business that engages in face-to-face transactions, it is vital to look the part. To ensure that your employees will never let you down in this regard, you should consider implementing a dress code.
Improve your website
If your website does not look professional, people are going to assume that your business is not very professional either. A good business website is one that looks sleek and sophisticated, and aptly represents the brand in question. It should also be easy and intuitive to use, quick to load, and visible on search engine result pages.
Tell the truth
You can spend a huge amount of money on advertising and marketing. Nevertheless, if you are caught in a lie, this can all fall apart. This does not mean that you need to display every small amount of information about your business to everyone. However, it does mean that you should never tell lies.
Display your trustworthy credentials on your website
In addition to the suggestions that have been discussed so far, you need to include any details on your website that is going to enhance the levels of trust between you and the website user. For example, one thing most customers wish to know about is the returns policy a company offers. This should be featured in a prime position on your website to put your consumers’ minds at ease. Moreover, if you have any insurance plans in place, you should also put this information on your website. Insurance details are especially important in certain industries, for example, if you have a construction business. All of these details will help to create an image of you being a reputable and trustworthy company.
Invest in SEO services
Aside from the suggestions that have already been mentioned so far, it is important for you to invest in services from an
Make sure your website is secure
Regardless of how popular online shopping has become, there is no denying that a lot of people are aware of the different security problems associated with it. You need to put people’s minds at ease, and one of the best places to start is by switching from http:// to https://. You should also make sure your pages have security pages on them so your customers can see a visual reminder of your efforts when it comes to their personal data and the security of it.
Use bigger invoice numbers
Getting your invoicing right is so important. One option is to use bigger invoice numbers, i.e. #1013 instead of #13. This will create the impression that your company is a lot bigger than it is. After all, small invoice numbers can make it appear as if you have only been in business for a matter of days, and this can come off as a lack of professionalism.
Set up both a contact page and an about us page
It is important to have both pages. A lot of business owners combine the two, which results in sub-optimal customer experience. The contact page is designed to answer any concerns and queries, whereas the about us page gives you the opportunity to show website visitors what your company is all about.
Set up a business email account
A lot of people decide to use their own personal email account for their business. Not only does this look unprofessional, but also it can get messy when you are mixing both personal and business emails. Your productivity is likely to dip, as you end up checking out the latest clothing offers you sent or replying to an email from one of your school friends.
Conclusion
If you follow the tips that have been provided above, you are guaranteed to give off a more professional and sophisticated vibe. This will paint a picture of your company as an expert in the industry, a business to be trusted. Needless to say, this can only be a good thing! You need to make sure you start with your online presence because this is where most people begin their searches for businesses today.
By Andrew Oziemblo, Founder & CEO of Chicago
