Every successful enterprise needs an excellent website these days. Websites can serve as accessible bridges that link you and future clients or customers together faster and more efficiently than any other storefront, digital or otherwise.
But many entrepreneurs (particularly new entrepreneurs on their first or second business ideas) make a few key mistakes when they go about website building. Let’s break down what entrepreneurs frequently get wrong about this process and how you can avoid these errors.
Making It Themselves
The majority of entrepreneurs are big-picture men and women. Maybe they have some specific ideas as well, but most entrepreneurs are not web designers first and foremost. If they were, they’d make money designing websites!
There’s no way faster to stall your new business’s success than designing your website yourself and building it from scratch. Everyone has skills, but the art of designing an attractive and functional website is something you can only learn to do after lots of practice (and usually some professional education).
It’s a much better idea to hire a professional web developer or developer agency, like the Denver-based FreshySites. Quality web developer agencies can create a top-tier website for your business or enterprise. In fact, doing this can help you avoid the next potential misstep that entrepreneurs frequently make when building a website…
Not Having a Clear, Accessible Page of Contact Information
Tons of entrepreneurs make this initial mistake when crafting or ordering their first websites. An online website for any business is, first and foremost, designed to be a connection facilitator. Your website should help clients or customers get in contact with you in as many ways as possible.
Furthermore, initiating that contact should only take a few clicks at most. The simplest way to do this is to make sure your website has an excellent contact page, along with multiple types of contact information. Making yourself more accessible is the easiest way to get more business in the future.
Not Updating Your Site
Your website should be an accurate reflection of your entrepreneurial endeavors or current business enterprise. If it isn’t, potential clients and customers won’t get an accurate representation of your current business dealings, focus, experience, or anything else positive that might convince them to do business with you.
Be sure to update your website frequently and with accurate information. This is good for two reasons:
- It shows potential new clients that you’re serious about your business and that you never stop working on it
- It helps your business rank higher with Google’s SEO algorithms. Websites that aren’t updated very frequently fall behind in the rankings all the time
It’s About Relating to the User
Your website is about more than just advertising your skills are products. It’s about relating to the end-user or your ultimate client.
To that end, every piece of content on your website should be tailored specifically to call them to action or get them to sign on the dotted line. Your content should:
- Emphasize the pain point or problem that your potential end-user or clients face
- Describe how your service can help fix that issue
- Make it easy for them to contact you to start working on a solution
Make sure that everything about your website is specific and relatable. Don’t rely on abstract terms and complex terminology, even for industries where that stuff is relatively normal.
Instead, make your landing page relatable, all of your service pages relatable, your contact page relatable… you get the picture.
All in all, remember to do the following to save yourself from stress:
- Hire an excellent web developer to build your website
- Make sure your contact information is easy to find
- Update your website frequently
- Make all your content relatable to your end-user or customer
Do that, and your future website will likely be much more successful and a reliable source of business for the future.
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