Do you have an idea for a new business, but have no idea where to start? If so, you’re not alone. There are thousands of people around the world who have great ideas for online companies but don’t know how to generate the traffic required for a successful business.
A coming soon page could be the solution to your problem. Website owners are now using coming soon pages as a way to build their email list, learn more about their target audience, and even as a way to build engagement before launch day.
Just because your site is under construction, that doesn’t mean that you can’t reap the benefits of having a full-fledged website. We are going to take a look at four tips you can start using today to build a stellar coming soon landing page.
Grow Your Email List Pre-Launch
Email marketing is one of the most effective tools you can use to grow your business. Consumers crave meaningful interactions with companies that interest them. When you’re building your coming soon page, you must include a call to action (CTA) where you encourage consumers to subscribe to your email list.
If you want to build a strong audience, they should consist of return visitors. You want people to come back to your website when it’s live, read your content, and perhaps buy a product or service that you’re offering. Email lists allow you to build rapport with consumers, even if your site is a work in progress.
Additionally, you can offer these customers behind the scenes information on development, beta testing, exclusive discounts, and more — all before your site is officially live!
Engage Using Social Media
Social media is another excellent tool you can use in conjunction with your coming soon page. At this stage of development, you should have live social media accounts for your brand. As you start gaining followers, make sure you’re engaging with them at every opportunity.
For instance, encourage consumers to check out your website and then ask what feature they would most like to see on launch day. The winning feature will launch live with the website. Polls and surveys get people interested in what you have to say, all while voicing their opinions.
You can also use this opportunity to build rapport with other businesses in your industry and influencers on platforms like Instagram or YouTube. As you make connections, you can start planning for future events with big-name people in your niche. Here’s the thing — these people are not going to prepare for anything unless you have a concept, a coming soon page, and a plan for the future.
Analyze Analytics for Stronger Customer Personas
Once you add Google Analytics to WordPress, you can start checking specific details on the traffic coming to your website. When a product is in the conceptual stage, we build what is called customer personas. These personas represent the ideal customer for their product or service.
As the development phase continues, you can use data from your coming soon page to uncover information about your target audience. For example, if you created several social media ads where you talk about the various pain points your product solves, you may notice a trend with only one of the posts.
Let’s say that one ad covers a particular aspect of your niche. You can take this information and recognize that a majority of your target audience likely suffers from this one pain point. You can then use that information to create content for your blog or develop additional features for upcoming products or services.
Your audience will morph over time, that’s completely normal. However, the sooner you’re able to learn about your target audience, the better chance you have of creating a website that captivates and inspires them to subscribe and come back.
Focus on Your Value Proposition
Finally, you should make sure your value proposition shows through to your audience instead of your sales pitch. We are bombarded with ads all day long. No one wants to see more advertisements for a website that doesn’t even exist.
However, if your landing page demonstrates that there is an obvious problem, and you hope to solve it with new and inventive solutions, consumers are far more likely to show interest in your brand. People want to support companies that are fighting for customer success and focusing on delivering products that improve the lives of people who use it.
When you’re creating copy for your coming soon page, focus on the benefits consumers will experience when they come back to your website on launch day. Pose a question, build their interest, and encourage excitement. A useful under-construction page can both educate and intrigue your audience.
There’s no doubt that every business owner uses a coming soon page if they want their website to be successful. The key to making your idea work is to expand your pre-launch page with the other arms of your marketing campaign. Each section of your marketing plays a role in building trust with your target audience. Social media helps you spread brand awareness, email marketing helps you engage with your audience, and content marketing keeps your audience interested in your website.
When you combine the power of email, social, and content marketing with a strong coming soon page, nothing can stop you. Make sure you take the time to analyze your analytic data when you need to make changes or gather more data about your customer personas. Before you know it, your website will go live, and you’ll have hundreds of eager fans ready to see what you’ve built.