Considering the fact, that there are almost 3 billion social media users around the globe, how can it be not beneficial for propagating one’s business? Studies have found that people follow brands on social media as much as they would do for any celebrity.
If you own a business, I presume you must have already indulged into buying a business database and get started with email marketing to promote your business. But, I suggest you give social media marketing a thought like 82% of small business owners have already opted for Facebook, Twitter, LinkedIn, Pinterest and Instagram to help grow their business.
If you are still in a dilemma here I give you 8 reasons why you should choose social media marketing-
- Get the word out with social media
To begin with, social media helps you get more exposure. More than that, what matters is the opportunity that you get to connect with your target audience. Your fans and followers will be people who have done business with you and are eager to convey the same to their friends and acquaintances.
- Access the popular media
This is no brainstormer. Today, you cannot deny the popularity of social media among consumers. The intriguing point is, Facebook is used by 1.7 billion active users per month. 1.7 billion is huge my friend! In spite of this extensive popularity, there are a few businesses that are not benefited from Facebook. Yet, your approach towards it will help you learn something new.
- Pocket-friendly advertising
Who doesn’t want to save a penny or two? If your organic content is also getting lost in the algorithm filters, why not opt for the low-cost advertising features available on social networks. Social media advertising costs less than traditional advertising so you can spend less money to get more audience.
- Social media is for all ages
Studies have shown, 65% of US adults use social networks. Since, 2015, the use of social media has increased by 69%. So, you need not think anymore as of how young or old your target audience is, there are high chances that most of them are waiting on social media to approach them.
- Urges a two-way communication
Social media hands you with the power to know your audience better, their interests, their choices, and collect respective feedbacks. You can ask your customers to share their opinions, ideas, thoughts, and you can respond to them as quick as possible.
- Your target audience is always active
When a person says he’s on social media, he actually means it. While an individual would visit a shop say probably once or twice a week, meanwhile, he would check your social media posts multiple times on his feed.
- Social media can make a huge difference to your email marketing
Image courtest- CamYogi
Social media has completely changed the scenario of small businesses thinking of email marketing. Once you share your email newsletter across your social networks, you will be open to a wider audience base which you have been longing for. If you can ask your followers to join your email list right on your page, nothing can be better than this.
- Social media is everywhere
Major social networks, offer free mobile apps which helps business owners manage their presence on-the-go. They also allow customers to get connected to their favorite sites wherever they are. Users are not just sharing live updates they are also searching for businesses, products, and services through their social channels.
- Share a lot about your business
Social media allows businesses to give the most up-to-date information regarding their products and services. Thus, social media has become the go-to place for every consumer who wants to know more about a business. One more effective way to make sure that your business or organization lands up as an answer to someone’s query is by making your activities on social media sites public.
- A perfect answer to customer service
Providing outstanding customer services should be the top priority of small business. Alon with fabulous two-way communication, social media also offers a scope to enhance customer service to your target audience. This will help you notice every customer inquiry. Also, while you are closely monitoring your customer’s feedback on social media and offering a response your business results will face a hike.
- Increase brand awareness
Studies have found that more than 50% of adults do not trust a brand until they see “real-world proof” i.e the brand is keeping its word. In order to connect with potential customers, you ought to showcase the human side of your brand. And this is possible only through social media. Bring your followers face-to-face with the people who make up your company and show how existing customers are being benefited from your products.
- Draw more website traffic
Social media posts help draw traffic to your website. Once you share great content from your blog on your social channels, you will get new readers. Taking part in social chats will also increase your visibility, help you get attention from new people, ultimately draw traffic to your website.
- Lead generation
Social media helps every potential customer to show interest in your business. It is the easiest and low-commitment option. Many social networks offer advertisements in order to collect leads.
- Influencing partners
Your word of mouth is capable of driving the maximum purchasing decisions. When people are talking about your product on social media, it implies you have already created brand awareness and you are ready for more sales. It is always wise to partner with people who have a large following which will ultimately draw attention to your brand.
- Look out for competition
For any business, it is very important to look for who your competitions are and what strategies are they adopting. For instance, if you can track down the problem areas of your competitors, you could reach out to new customers meanwhile.
The argument till now justifies why you should go for social media marketing for promoting your business in the long run.