The primary goal of any business is to increase sales. And in the 21st century, if your business does not have an online presence, you’re leaving money on the table. When you launch your business online and incorporate effective digital marketing techniques, you can accomplish a variety of goals like a wider audience, stronger branding, higher traffic, generation of leads and sales, conversion of visitors into customers, etc. However, the field of digital marketing can get complicated if you are unaware of the precise areas you need to lay your focus upon. This is why having a strategy in place lays the initial foundation that you can work upon as your business begins to catch the pace. So, let’s have a look at some of the relevant internet marketing strategies to attract customers, increase leads, and improve sales.
SEO Strategies
If implemented correctly,
- Keyword Research is an essential element of
SEO tactics that lets you know how many users are searching for a particular query. You can make use of a keyword research tool to discover the average monthly searched queries and target the said audience by implementing these terms in your website’s content. You can choose keywords by competition, season, region, and other relevant criteria’s that suit your business needs.
- Technical
SEO refers to non-content strategies and points to server optimizations that mainly aid search engines to crawl through your website’s content effectively and index it accordingly. When a search engine accesses and crawls your website, the resultant interpretation, and indexing results in higher rankings on SERP.
- On-Page
SEO refers to the practice of optimizing every single webpage of a website so as to enable it to earn relevant rankings and eventually climb up the SERP. This takes into account both the HTML source code and the content of the webpage to ensure that each webpage gets the best possible shot at higher rankings.
- Off-Page
SEO is the process of taking into account the link building of a website by including citations, backlinks, and promotions via social media platforms. This strategic form of link building results in higher traffic and higher rankings on search engines.
Email Marketing
If you think the popularity of emails has gone down because of social media and other apps, here’s a quick fact. Over 90% of users check their emails on a daily basis, which means, email marketing has immense potential if done right. According to a survey, the ROI on email marketing is 3800% which is in-fact 3-times higher than social media. So, how does one go about strategizing via emails? Here’s how…
For starters, you can begin by sending promotional emails. You can inform the users about offers, discounts, season sales, etc. You can also send out emails to customers who failed to make a purchase but have items remaining in their shopping cart. Aspects such as free delivery or limited editions can also be included here.
Additionally, you can also include other strategies like lead magnets, welcome emails, shopping receipts, etc. to ensure your business stays in constant touch with the user/customer at all times.
PPC Advertising
Pay-per-click (PPC) is one of the most influential and successful internet marketing advertising strategies. By relying on an auction-based system, you can bid on keywords that are commonly used by users, and in-turn has your website advertised on SERP. PPC offers a quick boost to any business that is just starting off by allowing it to benefit from paid traffic until the time organic listings begin to reflect on search engines. With PPC, you can promote your landing pages and target users at the right time with the right message.
Social Media Marketing
Social media marketing focusses on all major social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. By targeting users via social media, you not just connect with your existing customer base but are also able to connect with a wider audience, as friends and families usually tend to share relevant stuff to one another. Thus, social media platforms act as the perfect word-of-mouth recommendations that are more powerful than any paid advertising there is. To make social media marketing effective, all you need to do is choose the right channel depending upon your audience and target the wide range of online shoppers who make use of social media platforms for online purchases.
Content Marketing
Content marketing is an effective internet marketing technique that takes into consideration content published in various forms such as videos, blogs, articles, infographics, etc. by laying focus on certain prominent keywords. The goal is to not just provide relevant and valuable information to the target audience but to also increase traffic, rankings, and conversions. In order to make content marketing effective, you can include:
- Blogs; that are industry-relevant and keyword optimized.
- Link baits; created with the specific intention of formulating hyperlinks for the website.
- Guest posts; where content is published on another website in order to create a backlink.
- Videos—because sometimes, it’s easier to watch than to read.
- Podcasts—because audio is just as effective.
Affiliate and Referral Marketing
- Affiliate Marketing: This strategy is considered to be one of the most successful online marketing tactics. Here, you affiliate with another entity who promotes/refers your product/services to a wide range of customers through social media platforms, and in turn they get a share of the profit you make via the sales generated. This way, you do not have to pay huge sums of money to market your product, and only pay once the sales come through.
- Referral Marketing: Referral marketing, as the name suggests, is where you promote your product/services to customers through word-of-mouth. This form of marketing is often witnessed on e-commerce sites where an existing customer gets additional reward points for referring the business to their friends or family.
Conclusion
To sum up, internet marketing strategies can bring forth great profits to any business as long as it is marketed smartly. However, one must remember that there is no one-size-fits-all approach when it comes to digital marketing. You ought to mix and match various strategies and figure out which one works the best for your business and when. Since digital marketing isn’t a niche field, you don’t have to fret if one of the strategies does not work out. Simply move on to the next strategy and see how well that fits!
