Skip to content
Tweak Your Biz home.
MENUMENU
  • Home
  • Categories
    • Reviews
    • Business
    • Finance
    • Technology
    • Growth
    • Sales
    • Marketing
    • Management
  • Who We Are

Why Is Blogging Such An Important Marketing Technique?

By Aj Aviado Published December 10, 2014 Updated March 17, 2023

Apart from recommendations that one usually gets from friends and family members, it is not unusual anymore for someone to go online and find out some great suggestions about anything you would ever imagine. As much as we prefer to look at official sites of what you are looking for, another medium that you can see online are those that are written by people who already have an idea of something you need.

These people are coined as bloggers, and now they are also considered “influencers” and more importantly as marketing magnets.

Blogging as an Important Marketing Technique

Over the years, blogging has become one of the more effective techniques in marketing, most especially if the topic that is being written about is timely, useful and something that can really be relevant to readers from a specific area to anywhere in the world.

Blogging, SEO and SEM

However, note that blogging and Search Engine Optimization are two very different techniques, but both can be considered under Search Engine Marketing. Either way, they can both be done together to create an even wider audience which is effective to gaining more traffic and make bloggers popular, regardless of location and topic. Whether you are a blogger/SEO in Singapore, a writer from the US, or someone who loves to share their travel experiences; people who know a bit of SEO know that it complements very well with Blogging.

Blogging Principles

Blogging, depending on the user, is either the easiest or the most complicated. One should still be able to be aware about the technical side of it, where you are to work with blogging elements that are being used within the platform. Most blogs are based in Wordpress and Blogger, and some other blogs are customized with their own codes, and are considered to be more connected to the blog authors compared to the first two platforms.

How Important is it?

Blogging is important because it is considered a more reputable source, than, let’s say, an advertisement of a brand, such as a poster, a billboard, a commercial, or even online advertising shorts that can be accessed on video platforms such as YouTube. But this is not always the case, as a lot of bloggers have taken advantage of the blogging platforms and are trying their best to saturate even topics that they are not that knowledgeable about. ‘Real bloggers’ share their passions, write better, and are more preferred than those who are just blogging because of the idea that blogging can somehow become their way to earn profit the fastest way possible.

Blogging and Marketing

A lot of people tend to think that blogging is just a waste of time, but others think of it otherwise. This is because bloggers are now being used by bigger companies as brand ambassadors or brand endorsers, which costs far lower than when you go and create a traditional advertising campaign such as a commercial or posters. The only thing that’s important if you want to make blogging more effective is to maintain and improve your content overtime.

With Google watching over the internet, doing this can increase your chance of getting higher rankings and traffic.

Images: ”wooden letters forming the word BLOG/ Shutterstock.com“

__________________________________________________________________________________

Connect with Tweak Your Biz:

                     

Would you like to write for Tweak Your Biz?

Tweak Your Biz is an international, business advice community and online publication. Today it is read by over 140,000 business people each month (unique visitors, Google Analytics, December, 2013). See our review of 2013 for more information. 

An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator

Posted in Marketing

Enjoy the article? Share it:

  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share on Email

Aj Aviado

Aj Aviado is a Painter and Musician. He started life as an artist when he was 3 years old and started doodling on walls with both his left and right hand. He now applies his artistry in SEO with Heroes of Digital.

Contact author via email

View all posts by Aj Aviado

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required
Contents
Blogging as an Important Marketing Technique
Blogging, SEO and SEM
Blogging Principles
How Important is it?
Blogging and Marketing
Connect with Tweak Your Biz:

Related Articles

Marketing
Technology

Show Up in AI Overviews with Yelp SEO

James Harding August 7, 2025
Business
Marketing

5 Key Marketing Lessons B2B Brands Can Learn From D2C Marketers

Garrett Smith July 30, 2025
Marketing

How to Use Coupons Effectively in Your Marketing Strategy?

Chad Wyatt July 9, 2025

Footer

Tweak Your Biz
Visit us on Facebook Visit us on X Visit us on LinkedIn

Privacy Settings

Company

  • Contact
  • Terms of Service
  • Privacy Statement
  • Accessibility Statement
  • Sitemap

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required

Copyright © 2025. All rights reserved. Tweak Your Biz.

Disclaimer: If you click on some of the links throughout our website and decide to make a purchase, Tweak Your Biz may receive compensation. These are products that we have used ourselves and recommend wholeheartedly. Please note that this site is for entertainment purposes only and is not intended to provide financial advice. You can read our complete disclosure statement regarding affiliates in our privacy policy. Cookie Policy.

Tweak Your Biz
Sign For Our Newsletter To Get Actionable Business Advice
[email protected]