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Troy Lambert Articles

Troy is a freelance writer, editor, and author of fiction. As a solopreneur, he has a lot of experience in the area of marketing and management, and new technology is always a big part of his strategy toward efficiency.

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Latest Articles

Business

7 Signs it is Time to Sell Your Business

Troy Lambert May 7, 2019

Calls to Action: How to Create Compelling Marketing

Troy Lambert October 13, 2017

7 Forgotten Elements of Content Marketing

Troy Lambert June 26, 2017

What Does Vault 7 Mean to Your Business?

Troy Lambert March 13, 2017
Technology

Six Emerging Technologies And How You can Take Advantage of Them

Troy Lambert February 6, 2017
Management

Going Global: Money and Company Culture

Troy Lambert December 28, 2016
Marketing

4 Marketing Lessons We Can Learn from the Trump Campaign

Troy Lambert November 11, 2016
Technology

Protect Yourself: Realistic Steps to Securing Cloud Data

Troy Lambert November 1, 2016

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All Articles by Troy Lambert

Troy Lambert September 23, 2016

Disaster Recovery: What We Can Learn from Delta

Troy Lambert July 20, 2016

Long and Short Form Content: Why You Need Both

Troy Lambert April 28, 2016

Negative SEO: Five Reasons Paying to Place Guest Posts Can Hurt Your Brand

Troy Lambert February 26, 2016

The Creators of the Content Kingdom

Troy Lambert January 22, 2016

The Culture of Now: Is Instant Gratification the Business of the Future?

Troy Lambert November 13, 2015

Culture Control: Bending the Needle For Productivity and Satisfaction

Troy Lambert November 2, 2015

Games Businesses Play: Gaming in the Workplace

Troy Lambert October 1, 2015

Like, Dislike, Comment & Reply: Facebook in a Nutshell

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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