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Tommy Wyher Articles

Tommy Wyher is a marketing professional and former collegiate athlete. He enjoys consulting for new businesses as well as going for runs with his Huskies, Reptar and Nala.

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Latest Articles

Management

Who Works for You Matters: How to Staff These 3 Departments Effectively

Tommy Wyher January 11, 2019

Are Credit Cards a Better Option Then Start-Up Loans?

Tommy Wyher December 1, 2018

Dealing With Other People’s Data

Tommy Wyher January 31, 2018

Management Tips For Business Owners Looking To Expand Internationally

Tommy Wyher December 7, 2017
Marketing

Marketing Digitally To Clients Without Annoying Them

Tommy Wyher November 13, 2017
Marketing

4 Surprisingly Effective Tricks to Raise Your Domain Authority

Tommy Wyher June 16, 2017
Management

How To Thank The Underappreciated Departments and Employees You Might Have

Tommy Wyher March 14, 2017
Management

Attention Startups! Watch Out For These Things

Tommy Wyher March 2, 2017

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All Articles by Tommy Wyher

Tommy Wyher November 29, 2016

Influencer Marketing: What We’ve Learned

Tommy Wyher September 13, 2016

Content Getting a Bit Dull? Try Some of These Content Hacks

Tommy Wyher February 9, 2016

What To Watch Out For As a New Manager

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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