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Susan Guillory Articles

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, including How to Get More Customers With Press Releases, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Tweak Your Biz. Follow her on Twitter

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Latest Articles

Growth

Advice Every Entrepreneur Needs

Susan Guillory October 18, 2017

Find Business Inspiration in Your Neighborhood

Susan Guillory August 21, 2017

Just Like Exercise, Growing Your Business Muscle Takes Effort

Susan Guillory July 20, 2017

How To Use Your CRM to Craft Personalized Content for Your Customers

Susan Guillory June 30, 2017
Growth

6 Signs It’s Time to Let a Client Go

Susan Guillory April 19, 2017
Growth

Contrary to What People Say, Growth Isn’t Always Best for Your Business

Susan Guillory March 29, 2017
Marketing

How to Rock the Roundup Post

Susan Guillory February 27, 2017
Marketing

Using Videos To Beef Up Your Blog

Susan Guillory January 23, 2017

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All Articles by Susan Guillory

Susan Guillory December 23, 2016

Mastering the Interview Blog Post

Susan Guillory November 23, 2016

6 Tips to Writing Killer Listicles

Susan Guillory October 21, 2016

7 Content Marketing Tips To Make You Look Like a Pro Writer

Susan Guillory September 14, 2016

The Type-A Guide to Delegating with Ease

Susan Guillory August 10, 2016

How, Why and When to Fire a Client

Susan Guillory July 20, 2016

8 Ways to Make Your Business Bigger Than It Is Now (Without Going Broke)

Susan Guillory June 20, 2016

The Secret to Selling Your Services? Be Yourself!

Susan Guillory May 4, 2016

7 Ways to Cut Yourself Some Slack in Marketing Your Business

Susan Guillory April 15, 2016

6 Next-Level Social Media Marketing Tips to Skyrocket Your Brand

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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