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Arundhuti Roy Articles

Arundhuti Roy is a professional business blogger and is working as a content marketer @ MyOperator. Also she holds a master's degree in Literature from Jamia Milia Islamia.

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Latest Articles

Marketing

Customer Experience: Understanding Buyers Personas & Mapping Customers Journeys

Arundhuti Roy January 13, 2016

These 7 Initial Steps to Remarketing Will Get You More Business!

Arundhuti Roy April 30, 2015

If You Really Need To “Multitask”, Then You Need To Do This!

Arundhuti Roy December 13, 2014

4 Best Practices That Can Help In Task Management

Arundhuti Roy October 31, 2014

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Latest Articles

A stack of vintage books topped with a red pot, perfect for themes of literature and learning.

In the 1920s, a Kansas publisher named E. Haldeman-Julius tested his book titles by changing only the cover words and keeping the contents identical — Schopenhauer’s ‘The Art of Controversy’ barely sold until he renamed it ‘How to Argue Logically,’ sales jumped to tens of thousands, and he proved the headline mattered more than the book

Tweak Your Biz Editorial Team June 23, 2026

Before Airbnb had a single full-time engineer in 2008, founders Brian Chesky and Joe Gebbia sold 1,000 boxes of Obama O’s and Cap’n McCain’s cereal at $40 a box during the Democratic and Republican National Conventions to clear their credit card debt — the cereal money funded the company until Y Combinator accepted them months later

Tweak Your Biz Editorial Team June 23, 2026
Aerial shot showcasing a ski resort surrounded by snow-capped mountains and skiers.

In 2001, a group of 17 software developers met at a ski lodge in Snowbird, Utah for three days and emerged with a 68-word manifesto that rewrote how teams build products — none of them owned the trademark, and the word ‘agile’ was chosen over ‘lightweight’ on the second-to-last day

Tweak Your Biz Editorial Team June 23, 2026

Lego nearly went bankrupt in 2003 with debts of $800 million after expanding into theme parks, video games, and clothing — incoming CEO Jørgen Vig Knudstorp cut 3,500 employees, sold the parks, and ordered designers back to a 6,500-piece core brick library that had been abandoned in the 1990s

Tweak Your Biz Editorial Team June 23, 2026
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