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Michael Zhou Articles

I am senior VP of Business Intelligence Development.
I have assisted the Fortune 1000 company with expertise in the web as a whole, including ground-zero marketing efforts that benefit both consumer and vendor

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Latest Articles

Marketing

6 Ways to Make Money Using Social Media

Michael Zhou April 28, 2022

How to Effectively Manage Online Reviews to Grow Your Business

Michael Zhou September 26, 2018

5 High-Productivity Secrets of Successful Female Entrepreneurs

Michael Zhou November 23, 2017

7 Proven Strategies to Remarkably Scale Up Your Startup Business

Michael Zhou June 8, 2017
Growth

Hubspot Vs GetResponse Vs Marketo: Feature Comparison of Top 3 Marketing Automation Tools

Michael Zhou October 5, 2016
Marketing

5 Effective Ways to Improve UX and Boost Marketing ROI

Michael Zhou September 9, 2016

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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