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Giosam Franco Articles

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Best Digital Marketing Tools to Use

Giosam Franco January 5, 2022

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Latest Articles

Adult voter standing by a ballot box with American flag, symbolizing democracy and election participation.

Patagonia closed its headquarters and all 29 of its U.S. stores on Election Day 2016 and paid every one of its roughly 2,000 employees for the day off — then closed the company for every general election that followed, co-founded a coalition that now spans more than 2,000 employers, and in 2024 moved the closure to early-voting day

Tweak Your Biz Editorial Team June 24, 2026
Retro urban food stand with people serving fast food in sepia tone.

Costco enforces a $1.50 hot dog and soda combo price set in 1985 — when then-CEO Craig Jelinek once suggested raising it, co-founder Jim Sinegal reportedly told him he would personally kill him if the price changed, and the chain absorbs the loss as a customer loyalty cost across more than 900 warehouses worldwide

Tweak Your Biz Editorial Team June 24, 2026
Hand holding vintage Pokemon game cartridges, showcasing nostalgic gaming.

When Nintendo released the Game Boy in April 1989 with a monochrome screen against the color Sega Game Gear and Atari Lynx, designer Gunpei Yokoi argued the lower-resolution display would give players 30 hours of battery life on four AAs versus six hours for competitors — the Game Boy went on to outsell both rivals combined by roughly eight to one

Tweak Your Biz Editorial Team June 24, 2026

In 1982, Johnson & Johnson pulled 31 million bottles of Tylenol from shelves at a cost of $100 million after seven Chicago-area deaths from cyanide-laced capsules — the company’s decision to recall before regulators required it became the template every business school still teaches for crisis response

Tweak Your Biz Editorial Team June 24, 2026
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