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Evian Gutman Articles

Evian is the Founder and CEO of two start-ups. The first, Padlifter, is the world’s largest marketplace of short-term rental service providers. The second, Ringcommend, is Australia’s leading marketplace for engagement rings.

Prior to that he was a management consultant as well as Head of Digital Marketing for a global business consulting firm. Evian’s work experience spans North America, Oceania and the Middle East.

He holds Bachelor of Laws and Bachelor of International Studies degrees, as well as Graduate Certificates in Public Policy and Neuro-Linguistic Programming.

Outside of work, Evian is an avid runner and enjoys competing in middle-distance races. He also enjoys scuba-diving in exotic locations, which is supported by his passion for traveling throughout the developing world.

Evian currently resides in Australia where he assists small businesses with growth strategies.

Visit author linkedin pageContact author via email

Latest Articles

Sales

A Step-by-Step Guide to Cross-Selling and Upselling

Evian Gutman August 8, 2020

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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