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Elli St.George Godfrey Articles

Growing a business locally or internationally takes a different mindset; the CEO Mindset. Elli St.George-Godfrey, a behavioral economics coach, international expansion consultant and founder of Ability Success Growth, uses her 3 Keys Coaching process to help business owners and executives in the US, Ireland and Northern Ireland to unlock the CEO within. Under her guidance, personal styles are fine-tuned allowing the senior leader to “authentically inhabit” the role of CEO and collaborate with their team more effectively. With this focus on both the people and the organization in which they work, Elli’s market-proven coaching helps leaders and their teams develop styles and capabilities which enables them to collaborate and effectively join together to optimize the business outcomes.

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Latest Articles

Business

Leaders – Are You Playing the Avoidance Game?

Elli St.George Godfrey June 17, 2015

Why Decision Making Needs Both Emotion and Logic

Elli St.George Godfrey February 13, 2015

How Systems Thinking Makes You An Effective Leader

Elli St.George Godfrey November 10, 2014

Your Small Business Is Growing But Will You Grow With It?

Elli St.George Godfrey September 20, 2014
Business

Everything You Thought You Knew About Time Management Is Wrong

Elli St.George Godfrey May 2, 2014
Management

Take Advantage Of Mindful Management: 9 Things To Consider

Elli St.George Godfrey February 7, 2014
Growth

Believing These 7 Myths About Strategic Planning Keeps You From Growing

Elli St.George Godfrey December 9, 2013
Growth

Should You Fire Yourself Before Your Business Grows Again?

Elli St.George Godfrey October 3, 2013

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All Articles by Elli St.George Godfrey

Elli St.George Godfrey August 5, 2013

Becoming CEO Of Your Small Business Means Finding Right Habits

Elli St.George Godfrey July 17, 2013

How To Be The Sun When Leading Change In Your Small Business

Elli St.George Godfrey July 8, 2013

Managing The Business Owner: Get Out Of The Office!

Elli St.George Godfrey May 14, 2013

When Your Small Business Isn’t Ready For You To Be CEO

Elli St.George Godfrey March 11, 2013

How To Recognise Business Opportunities That Fit You

Elli St.George Godfrey March 5, 2013

Managing The Small Business Owner: Control, Influence And Limitations

Elli St.George Godfrey January 23, 2013

Small Business Advice Programme – Interview with John McSweeney

Elli St.George Godfrey January 7, 2013

Managing Change: What Neuroscience Teaches Us About Burning Platforms

Elli St.George Godfrey January 2, 2013

Design Your Small Business So It Runs Without You

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Latest Articles

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Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
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As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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