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Donncha Hughes Articles

Trainer, Mentor and advisor to business in the start up and growth stages on marketing and business plans.

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Latest Articles

Business

25 ‘Positive Assets’ For Home Office Business Success

Donncha Hughes September 15, 2014

#TYBSpotlight: Martina Skelly From YellowSchedule Discusses Product, Market, Funding & Team

Donncha Hughes May 6, 2014

Startup Positivity: Don’t Deselect Yourself

Donncha Hughes April 2, 2014

Format For Executive Summary Of Your Business Plan

Donncha Hughes December 19, 2013
Management

Top Ten Tips For Business Promoters Starting A Business

Donncha Hughes October 30, 2013
Management

Top Six Tips For Business Promoters Preparing For Negotiation

Donncha Hughes October 8, 2013
Management

‘What Do You Think Of My Business Idea?’

Donncha Hughes September 6, 2013
Management

How To Write Your ‘Job Description’ As A Startup Promoter

Donncha Hughes June 5, 2013

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All Articles by Donncha Hughes

Donncha Hughes May 6, 2013

4 ‘Running Lean’ Tips To Avoid Startup Product Failure

Donncha Hughes March 25, 2013

How To Create Powerful Customer Testimonials For Your Business

Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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