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Beatrice Whelan Articles

Social Media and Content Specialist at Sage Ireland.

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Latest Articles

Management

How To Choose A Social Media Expert For Your Business

Beatrice Whelan June 28, 2013

Free eBook: Connecting With Your Customers, A Guide To Social Media

Beatrice Whelan June 21, 2013

How Social Media Can Market An Entire Country

Beatrice Whelan June 14, 2013

Managing Your Social Media While On Holiday

Beatrice Whelan June 12, 2013
Marketing

Is Your Company Socially Responsible?

Beatrice Whelan December 29, 2011
Marketing

How Facebook Is A Perfect Match For One Irish Hotel

Beatrice Whelan October 26, 2011
Marketing

How Facebook Is A Perfect Match For One Irish Hotel

Beatrice Whelan October 26, 2011
Marketing

Website Accessibility: Why Bother?

Beatrice Whelan June 3, 2011

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All Articles by Beatrice Whelan

Beatrice Whelan May 4, 2011

Using Your Website To Target Your Ideal Customer

Beatrice Whelan April 25, 2011

Google’s +1 Experiment In Social Media

Beatrice Whelan March 29, 2011

The End Of Google Analytics?

Beatrice Whelan February 24, 2011

The Use And Misuse Of Stock Photography In Websites

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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