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Andrej Kovacevic Articles

Andrej is an accomplished digital marketing specialist and an avid internet technologist. Throughout his career, Andrej has combined his passion for cutting-edge technology with a keen eye for emerging industry trends to deliver customized marketing solutions to businesses and clients around the globe. He believes that the key to modern marketing excellence is a constant willingness to learn and adapt to the ever-changing digital world.

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Latest Articles

Business

5 Ways for SMEs to Meet the Challenges of a Competitive Labor Market

Andrej Kovacevic March 4, 2020

A Business Owner’s Guide to Workers’ Compensation Insurance

Andrej Kovacevic December 4, 2019

Five Steps to Improve Small Business Knowledge-Sharing

Andrej Kovacevic October 31, 2019

4 Key Steps for SMEs to Reduce the Risk of a Data Breach

Andrej Kovacevic April 10, 2019
Business

Data Privacy Policies Can Make or Break a Small Business

Andrej Kovacevic April 1, 2019
Finance

4 SME Money Management Tips to Build a Sound Financial Future

Andrej Kovacevic March 27, 2019
Finance

Seven Tips to Minimize Small Business Tax Exposure

Andrej Kovacevic March 18, 2019
Business
Marketing

Four Ways SMEs Can Use AI to Their Advantage Right Now

Andrej Kovacevic March 4, 2019

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All Articles by Andrej Kovacevic

Andrej Kovacevic January 1, 2019

How to Quickly Turn Your Sinking Ship Into a Profitable Business Again

Andrej Kovacevic December 12, 2018

Making the Call: How Businesses Can Choose a Web Application Framework

Andrej Kovacevic October 1, 2018

Project Managers: How Businesses Can Support and Benefit From Their Work

Andrej Kovacevic July 17, 2018

Savvy Employers Reduce Employee Turnover by Encouraging Education

Andrej Kovacevic January 24, 2018

How SMBs can Attract Talented Microsoft Dynamics Professionals

Andrej Kovacevic November 27, 2017

How to Create a Successful Online Jewelry Business

Andrej Kovacevic March 7, 2017

9 Ways to Cut Your Business Overhead Costs

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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