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Adam Frankel Articles

Adam Frankel is President and CEO of Frankel Interactive, a leading South Florida digital agency specializing in custom websites development, ecommerce development and digital marketing. For over 15 years he's been working with businesses and government agencies to bring their organizations online in order to build brand awareness, communicate with stakeholders, generate leads and drive sales. His belief is that all businesses need to keep up with technological trends including the continual transition from desktop to mobile, search engine algorithms changes, and social media engagement. His goal is to help them implement strategies to successfully compete in an ever crowding digital marketplace.

When he isn't touting the benefits of web-based marketing, he enjoys fishing and spending time on the waters surrounding Miami with family and friends.

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Latest Articles

Business

5 Ways Social Media can be Leveraged for Content Inspiration

Adam Frankel October 13, 2016

5 Mistakes to Avoid When Designing the CTA Elements

Adam Frankel September 6, 2016

5 Niche Marketing Strategies that Brands Should Consider

Adam Frankel July 15, 2016

5 Pinterest Marketing Strategies to Excel in SEO

Adam Frankel June 21, 2016
Business

Online Retail Trends That are Changing the Industry

Adam Frankel June 3, 2016
Business

6 Tips for Ecommerce Sites to Improve the Rate of Conversion

Adam Frankel April 28, 2016
Marketing

5 Online Reputation Management Challenges and How to Overcome Them

Adam Frankel April 4, 2016
Marketing

7 Content Marketing Mistakes You Need to Avoid in 2016

Adam Frankel March 4, 2016

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All Articles by Adam Frankel

Adam Frankel February 12, 2016

6 Pitfalls to Avoid While Making Your Website Responsive

Adam Frankel January 20, 2016

Tips to Write Killer Meta Descriptions to Ensure Higher CTR

Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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