Skip to content
Tweak Your Biz home.
MENUMENU
  • Home
  • Categories
    • Reviews
    • Business
    • Finance
    • Technology
    • Growth
    • Sales
    • Marketing
    • Management
  • Who We Are

7 Ways Content Curation Can Wow Your Audience

By Nikhil Jain Published December 5, 2013 Updated March 17, 2023

When

Why Content Curation?

  • Content curation piggybacks onto a single biggest platform where 7 out of 10 marketers share curated content to an audience as vast as the ocean. Yep, you guessed it – that platform’s called SOCIAL MEDIA.
  • Curating content makes you a thought leader. Being an authority in your niche will net you more respect and prospects in the long run.
  • Content curation lets you climb the SEO ladder effortlessly. Sharing posts containing videos and other visual forms will net award you with approximately 300% more inbound links.
  • Stay fresh and at-the-moment when you let content curation place your content on a pedestal, high above other stale, mediocre and irrelevant content.
  • Content curating’s for EVERYONE! Whether you’re a small-time blogger or B2B marketer, content curation can bring self-promotion to a higher level.

Here are some tips on how to wow your audience through smart and optimized content curation:

#1. Know your audience

Don’t be afraid to hang out on Twitter – you’d be surprised to know that the biggest content curators glean the juiciest content from this social media giant. Anton Perlkvist is one example, and you can read here how a young Swedish lad became the largest Twitter publisher in Europe, with 9 million (and counting!) followers to his name.

#2. Be niche-specific

Now that you already identified your audience as well as their needs and interests, the next task on your plate is to pick topics and share the content you’ve curated. Ultimately, you’ll want people to identify you as a guru in your niche, and perhaps come to know you as “that social media expert” or “that guy who blogs about breaking news on the latest gadgets”.

#3. “Find good shit and share it!”

Or so says Jason Falls of Social Media Explorer. His honestly brutal yet simple way to make it big as a content curator has helped him garner a loyal following. If you’re not yet a part of the much-envied Twitterati bigwigs, you can start by tweeting frequently to gain higher visibility. Think: more than 10 times a day to optimize your presence there. Also, according to this report, 25% of tweets contain links but a staggering 56% of retweets have links in them. This is more than enough to show that your content curation efforts on Twitter can reach your intended audience, and more.

#4. Be adventurous and seek little-known curation sources

It makes sense to turn to Gizmodo if you want to curate gadget news but you can avoid a case of “been there, done that” by being a wee bit more adventurous when seeking curation sources. Don’t limit yourself to the usual bigwigs, and instead, step out of your comfort zone by seeking greener pastures that’s not been overly-trodden. Keep your readers interested and craving for more by tapping into little-known yet credible sources.

You may be surprised at how insightful these smaller bloggers are. And once your audience sees just how bold and open you are, they will voice out ideas. You will also earn their respect by not being another run-of-the-mill blogger and they will inadvertently turn to you as the authority in your niche.

#5. Branch out into multi-platform content curation

If you want to reach out to as many people as you can, do consider turning your curated content into other forms of material that your audience would love to devour:

  • Guest blog posts
  • E-book (free to download or offered at a minimal price)
  • White paper
  • Infographics
  • Webinar
  • Podcast

Think out of the box? Why not think out of your home or office? You can host small events to engage your audience in real life as you showcase and discuss your curated content. Otherwise, you can turn to Google Hangout to up the interaction level that will ultimately connect you to your readers and drive higher engagement.

#6. Turn to your readers for input

If you truly want to impress your audience and increase engagement, do consider turning to them for ideas. By inviting readers to contribute guest posts or putting up a poll to find out what they want, you are inadvertently opening yourself up suggestions and telling your audience that you value their input. Of course, giving credit where credit is due will also bring in more loyal readers who know their efforts are appreciated and recognized.

#7. Tell your audience what you want them to do

Research shows that DIRECT instructions telling people to “Please retweet” or “Like us on Facebook” or even “Answer our poll” will most likely get the results you want. Don’t beat around the bush – it’s not shameful to ask for ‘Likes’ or retweets. You want to give your curated content a voice, and without the proper call to action, you may just be another faceless blogger who churns out content without a care about what other people think.

Finally…

You should also realize by now that the full effects of content curation are not felt overnight. This long-term social media strategy will carry you far, but meanwhile you need to understand this process involves you trucking along a long and winding road. The task is reasonably simple and almost anyone can do it, but not everyone can persevere to eventually be a reliable guru of content sharing. But once you do get there, you’ll see that this is indeed a rewarding.

Images:  ” Content computer concept. 3D icon  /Shutterstock.com“

__________________________________________________________________________________

Connect with Tweak Your Biz:

                     

Would you like to write for Tweak Your Biz?

An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator.

Get Featured On Tweak Your Biz – #TYBspotlight

Posted in Marketing

Enjoy the article? Share it:

  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share on Email

Nikhil Jain

Nikhil Jain is the CEO and Founder of Ziondia Interactive. Nikhil has over 9 years of experience in the internet marketing industry. Over the past 9 years he has owned multiple ecommerce sites, a few hundred MFA sites, did a lot of affiliate marketing (through various avenues - SEO, CPA, CPC, Facebook, CPV, Media buying, etc.).

Visit author facebook pageVisit author twitter pageContact author via email

View all posts by Nikhil Jain

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required
Contents
Why Content Curation?
#1. Know your audience
#2. Be niche-specific
#3. “Find good shit and share it!”
#4. Be adventurous and seek little-known curation sources
#5. Branch out into multi-platform content curation
#6. Turn to your readers for input
#7. Tell your audience what you want them to do
Finally…

Related Articles

Marketing
Technology

Show Up in AI Overviews with Yelp SEO

James Harding August 7, 2025
Business
Marketing

5 Key Marketing Lessons B2B Brands Can Learn From D2C Marketers

Garrett Smith July 30, 2025
Marketing

How to Use Coupons Effectively in Your Marketing Strategy?

Chad Wyatt July 9, 2025

Footer

Tweak Your Biz
Visit us on Facebook Visit us on X Visit us on LinkedIn

Privacy Settings

Company

  • Contact
  • Terms of Service
  • Privacy Statement
  • Accessibility Statement
  • Sitemap

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required

Copyright © 2025. All rights reserved. Tweak Your Biz.

Disclaimer: If you click on some of the links throughout our website and decide to make a purchase, Tweak Your Biz may receive compensation. These are products that we have used ourselves and recommend wholeheartedly. Please note that this site is for entertainment purposes only and is not intended to provide financial advice. You can read our complete disclosure statement regarding affiliates in our privacy policy. Cookie Policy.

Tweak Your Biz
Sign For Our Newsletter To Get Actionable Business Advice
[email protected]