It seems like every year there are new
#1. Content marketing is link building
While great content marketing can lead to links, it is not its sole purpose. You want to provide value in your industry and raise your brand awareness…that’s where it’s at.
#2. Stick a fork into guest posting
No…stick a fork into spammy guest posting. Anyone that contributes on Forbes, Huffington Post, Search Engine Land is essentially guest posting. So you’re going to tell me you don’t want to do contribute there? Fine by me. That’s more room for us to contribute. I no longer ask for guest posting availabilities, I ask if they allow regular contributors because it shows I’m not just in it for a one-off link.
#3. You have to have a responsive website
You can still rank with great content and natural links just fine. But you’re missing out on a staggering number of mobile users who aren’t getting the best user experience on your site, and may bounce to a site with better UX.
#4. You have to rank at the top of the 1st page to get traffic
Sure, being #1 or in the top 3 will result in a ton of traffic. But being in the top 3 spots on the 2nd, 3rd or even 4th page for those deep diggers will still bring you some visitors. Snippets and author tags are also making pages stand out, so having better optimization can sometimes get you a higher click-thru than your neighbor above you.
#5. The more links the merrier
This depends. If they are all high quality, natural and relevant, well then you probably made some awesome content and had a very successful outreach campaign. Otherwise just getting a few highly authoritative links and letting them flow in naturally while you create the next awesome piece of content is a better game plan. Keep your content fresh like Will Smith and you’ll be alright.
#6. You need exact match anchor text to rank for that keyword
Sure, if is 100% relevant or the title of whatever you are linking to by all means. But Google can now decipher through co-citations that the surrounding words of that anchor text is relevant to the link, and therefore those keywords should be rewarded with a raise.
These myths are newer and different from those in the past few years.
There are surely many more
Images: ”SEO – Internet Concept: Magnifying Glass with SEO and Growth Chart Icon on Old Paper with Red Vertical Line Background./ Shutterstock.com“
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