Push notifications are an innovative and fun approach to keep all your users engaged. The purpose of push notifications is to analyze the activity pattern of the users and send them alerts depending on their regular activities.
Generally, push notifications are the messages delivered to the app users. They appear on the notification center and lock screen. Users should permit the app to set up push notifications. Other than having the app installed, the app needs no further information from the users. The push notifications are enabled, making it a fantastic method to boost user engagement.
To make the most out of push notifications, you should know how they work. Whether or not it’s your first time using push notifications, below are the strategies you can implement to boost user engagement:
1. Use Actionable Call-to-Action (CTA) Buttons On High Traffic Pages
It’s vital to lure your potential customers to subscribe to improve user engagement with push notifications. You can do this by offering product updates, discounts, and the likes. It works great, particularly for your first-time customers. However, ensure to place your CTAs on the top of your homepage or other high-traffic pages for the best visibility.
2. Get The Opt-In
It’s critical to make a good first impression as it can improve ROI. If your users didn’t have a great first experience, they wouldn’t think twice about deleting your app. Therefore, your onboarding must be based on a solid strategy and should be well-crafted.
However, before you get started with your push notification content, you must get your users to opt-in to push. Even if the official opt-in message isn’t customizable, you can make a splash screen to speak to your users personally. Try creating an appealing and catchy message using your best arguments to tell users why they must opt-in to your push notifications. If they agree, you can show the official opt-in prompts where they can confirm.
Knowing where to place your opt-ins can make a difference. You might want to understand the buying journey of your users and use your best-performing pages to trigger action.
3. Focus On The Right Timing
There’s no point in sending notifications when your subscribers aren’t active. Therefore, timing becomes critical for push notifications to boost user engagement. However, timing may depend on the kind of push notifications you’re sending.
For instance, if you’re sending regular push notifications about any product update, you must send them when the users are most active. To know when your users are most active, analyze your push notification data.
Timing may also vary depending on your target segment. If students are your target audience, you don’t want to send notifications during school hours as they might not notice your messages. Besides, students are willing to browse your website if they’re not in class.
Another crucial thing to remember is that some of your users are in various time zones. Rather than creating different time-zone-based segments, you can use push notifications to send messages that are delivered based on the time zone of your customers.
4. Plan Your Push Notification Content
To boost user engagement effectively with a push notification, you should plan your content. Basically, push notifications have several elements. Ensure that such pieces are well-optimized before you start sending. Since the characters are limited, optimizing your push notification content is crucial.
The most essential elements of push notifications include the following:
It’s the first thing that your customers will see on their browser. You can try various ways to write your push notification title and some of them are:
Urgency: To get your user’s attention, try incorporating urgency in your title. Keep in mind that anything urgent often gets attention. For instance, let your users know they have limited time to purchase items on sale. With this, your users won’t miss the offer and click your notifications immediately.
Curiosity: You can also boost user curiosity with your push notification title. For example, include your freebie in your title if you’re offering something free for every purchase. This will urge your users to click on the notifications quickly and know more about the deals.
Informative: Your title can also be informative. For example, when users abandon their carts, you can use a title that tells your users to complete their purchase now.
It’s where you mention your offer. Keep it crisp and simple when writing your push notification’s body content. Make sure that it’s related to what the title is all about.
Consider adding images in your notifications. Typically, people might not read the text because they’re in a hurry, but they’ll see an image. So, make sure that your images are clear and highlight the message you want to convey.
Incorporating an effective body text, title, and image in your push notifications can make people more likely to click on them. To make your push notifications worth the effort, don’t forget to consider targeted and well-written messaging.
5. Embrace Personalization
If you want to get the best results with push notifications, you need to embrace personalization. It guarantees that you reach the right users with the best content at the right time.
Depending on your goals or needs, push alerts may be customized in delivery timings, frequency, content type, location, and creativity. For this reason, you have to divide your audience into various user groups. If possible, address your users by name and offer more details relevant to your CTA. For instance, if you’re reporting flight delays, you can add the time and the flight number.
It’s also wise to customize push notifications based on your user’s lifecycle. It entails determining when push notifications are more likely necessary for users to accomplish their desired activities. To keep increasing user engagement and enjoy other benefits of using push notifications, you have to customize them and engage with your users properly during their user lifecycle.
Push notifications can really help you grow your mobile app and boost user engagement. If used thoughtfully and cleverly, push messages can change how your users use and see your app. So, make sure to keep the above strategies in mind to know how to boost your engagement with your app users effectively.