Did you know that over 61% of marketers already utilize artificial intelligence (AI) tools?
AI is a transformative force, offering marketers a multitude of benefits that make it a no-brainer for small business professionals. Its ability to enhance efficiency, boost productivity, and deliver personalized experiences is why so many are embracing it.
Let’s look at some concrete evidence that supports this. Reports show that AI-powered marketing strategies have led to a 50% surge in leads. Furthermore, 97% of marketers have witnessed improved conversion rates from personalization efforts driven by AI marketing tools.
So, if you’re not already leveraging AI, now’s the time to change that.
AI has revolutionized how marketers streamline their marketing efforts. From enhancing videos to providing a deeper understanding of your audience to optimizing copywriting for better engagement, AI empowers marketers to execute their strategies with ease and confidence.
So, in this post, we’re exploring five cutting-edge apps that leverage AI to supercharge different aspects of your marketing efforts:
- Videoleap
- Crayon
- Persado
- HubSpot
- Wordkraft
There’s lots to discuss, so let’s dive straight into how these AI-fuelled tools can elevate your marketing game.
1. Videoleap
Best for: Enhancing videos for social media and your website
When video marketing is done well, sales follow. In fact, 87% of marketers say video has directly helped them increase sales. However, to execute video marketing campaigns efficiently, you need to be able to edit footage quickly and easily.
This is where Videoleap comes into its own.
In addition to easy-to-use traditional video editing tools (adding captions, flipping videos, cutting audio, and more), Videoleap boasts tons of AI-fuelled features.
Here are some examples:
- AI Background Generator: This tool seamlessly removes or changes your video’s background in as little as 35 seconds. Whether you want to make your footage look more professional or inject some fun into it, the process is easy.
- AI Video Generator: Use Videoleap’s AI-fuelled filters (or create your own prompts) to transform the style of your videos so they better convey your brand’s personality.
- AI Infinite Zoom: Create infinite zoom videos to capture prospective customers’ attention on social media and your website.
- AI Voice Changer: Train Videoleap’s AI to clone your voice to ensure consistent-sounding voice overs for your vlogs and videos, saving the significant time and effort that usually goes into voiceover production.
All the above makes creating engaging social media and professional-grade marketing videos much faster and easier.
2. Crayon
Best for: Competitor analysis and market intelligence
Crayon is an intuitive competitor analysis platform. In other words, it provides real-time insights into your competitors’ activities, allowing you to form a clearer picture of their marketing tactics, strengths, and weaknesses.
Armed with this information, you can benchmark their performance against your own, making it easier to pinpoint opportunities for improvement and adjust your strategy to stay ahead of market trends, ensuring your brand remains relevant.
Crayon leverages AI to identify and monitor competitors in your market. This includes evaluating their customer reviews, marketing channels (website, social media, press releases), products, pricing, distribution, and promotions.
Crayon also filters and prioritizes competitor insights, including a SWOT (strengths, weaknesses, opportunities, threats) analysis. This allows you to stay laser-focused on the opportunities likely to have the most impact on your marketing efforts.
3. Persado
Best for: Optimizing your messaging
Nailing your brand’s tone of voice is essential for piquing the interest of prospective followers and customers. Whether you’re writing engaging emails, entertaining blog posts, or persuasive sales copy, your words matter.
In fact, websites with persuasive copywriting enjoy a 16% higher conversion rate.
But, what if writing isn’t your thing? In that case, this is where an AI-powered marketing platform that specializes in generating personalized language and messaging, like Persado, is helpful.
Persado uses artificial intelligence, including natural language generation and machine learning, to create personalized marketing messages that resonate with specific audience segments or individuals.
Persado’s technology analyzes large volumes of text to identify patterns and trends in word choice, syntax, and narrative themes, providing insights into which words, phrases, and emotions are most likely to motivate your customers.
You can use this to fuel your email campaigns, website content, social media captions, digital advertising copy, and more.
4. HubSpot
Best for: Marketing automation and CRM
HubSpot is a well-known marketing, customer service, content management and sales software company that provides an abundance of tools to help automate your business, allowing you to scale operations with greater ease.
With that said, how does Hubspot use AI to help you achieve this? For starters, HubSpot’s AI can generate content and SEO recommendations, summarize marketing and sales reports, create on-brand content (product-related, social media, blog posts) and much more.
HubSpot also boasts AI-driven customer segmentation, which basically means it can sort through extensive customer data sets to organize them into subgroups. Such segments could be based on demographics, values, lifestyles, behaviors, location, and so on.
With your audience accurately segmented into different categories, you’re better positioned to create and send marketing campaigns that resonate with prospects, which should lead to more fruitful results.
It’s also worth highlighting that HubSpot’s AI provides data points at different stages of the buyer experience, allowing you to score leads more meaningfully (i.e., this data makes it easier to more accurately determine whether the lead is ready to transition into a paying customer – or not). With such a system in place, you can focus your time and resources where they matter the most.
5. Wordkraft
Best for: Social media comment replies
Wordkraft uses GPT-3 AI to help you hone your social media content strategy.
For example, it crafts personalized responses to your Instagram, Facebook, Twitter, and LinkedIn posts and tailors each reply to the platform’s specific platform and interaction style.
This goes a long way toward helping you and your marketing team adopt a consistent, responsive, and engaging social media presence.
All you have to do is input an audience member’s comment or message into its AI Response Generator. Then, Wordkraft’s AI analyzes the content and creates contextualized, relevant, and personalized responses for you to review and edit before posting.
Are You Ready to Use AI to Supercharge Your Marketing?
That brings us to the end of our list of the best AI apps for turbocharging your marketing efforts.
Each app listed above contributes unique features to help you with different aspects of your marketing. For instance, Videoleap provides everything you need to streamline your editing process and enhance your footage for maximum engagement. Crayon efficiently analyzes your marketing performance against competitors to provide data to fuel your marketing decisions.
Elsewhere, HubSpot automates your marketing and CRM efforts, Persado works wonders for creating a consistent and engaging tone of voice for your brand, and lastly, Wordkraft can save you tons of time responding to comments on social media.
As these apps demonstrate, AI is quickly changing our digital landscape. Such tools can provide the framework you need to unleash your creativity, increase productivity, and deliver the data you need to make better-informed business decisions.
