Are you a B2B business that remains unsure as to whether or not Facebook has value for your company? Would you like to learn how to leverage it better for your business? Well then, this could be the post for you!
Facebook is primarily regarded a B2C social platform and typically not considered as effective for B2B businesses. I’ve always felt that this was not the case, and wanted to highlight companies, big and small using it as an effective B2B tool. The following are my 20 Examples of Effective B2B Facebook pages:
# 1. Intel
Intel are one the best users of social on the planet. Their ‘Museum of Me’ Facebook application was a spectacular use of the platform in how it pulls the user information and pictures in a viewable museum of your very own. Make sure you check it out!
# 2. EMC
EMC is a leading provider of storage hardware solutions who use Facebook really well, I particularly like their ‘EMC Challenge’ app and how they have integrated their locations and pages.
#3. Salesforce
For a B2B business, Salesforce are brilliant users of Facebook with quality content and great use of pictures making for a highly engaged community and a valuable page.
# 4. American Express
American Express OPEN is a really great business resource. Facebook initiatives such as using Membership Rewards points to pay for Facebook ads and Small Business Saturday also make them one of the best users of Facebook around.
# 5. Social Media Examiner
Social Media Examiner is the go to place for social media information and knowledge. They don’t just talk the talk – they walk it too with one of most engaged and lively Facebook pages on the planet.
# 6. IdeaPaint
IdeaPaint turns any smooth surface into a high performance dry-erase canvas. A custom landing tab, nice use of videos and pictures make their Facebook page a great B2B example.
# 7. Forrester
Forrester Research is an independent research company who are effectively using Facebook to reach a global business audience.
# 8. SteelMaster
SteelMaster provide steel and metal pre-engineered buildings for the residential and commercial sectors. Their Facebook fans can avail of a resource centre and free quote request.
# 9. Gilchrist & Co
Gilchrist & Co Chartered Accountants who are based in Northern Ireland are great example of a small and more traditional B2B business using Facebook really well.
# 10. Cisco
With great content, custom tabs and high levels of engagement, Cisco are another that have built up a large Facebook following. Their SuperFan initiative is a great way of giving recognition to your community.
# 11. Symantec
Symantec are a business that clearly understands the value of Facebook, lots of great content including Symantec TV make for a engaging Facebook experience.
# 12. Buddy Media
Buddy Media is the social enterprise software of choice for eight of the world’s top ten global advertisers. It’s hardly surprising then that they also clearly get how to do Facebook.
# 13. Neenah Paper
Neenah Paper has been a leader in the creation and manufacturing of premium, specialty and papers for over 100 years. Good content and a growing Facebook community could signal that they will be around for a hundred more.
# 14. Dell
Dell continue to be social innovators and their Facebook page is another great example. Initiatives and pages like Social Media for Business are sure to keep them there.
# 15. Hubspot
Social media experts, HubSpot would be expected to have a top Facebook page. Good use of tabs and great content ensure that they deliver!
# 16. Google
Their AdSense Facebook page proves that Google are not entirely averse to using Facebook effectively.
# 17. Gartner
The world’s leading information technology research and advisory company use videos and webinars to make their page an engaging experience
# 18. Ernst & Young
Ernst & Young primarily use their Facebook page as a global recruitment tool and it appears to work really well.
# 19. Cintas
Cintas designs, manufactures corporate identity uniform to businesses throughout North America. Good use of pictures and other content have allowed them to effectively grow their Facebook community.
# 20. SAP
SAP have a great integarted Facebook presence with multiple pages, engaged communities and some great content
So there you have it! My 20 Examples of Efective B2B Facebook Pages. I hope it contains some inspiration and ideas for how you might use Facebook more effectively for your business. If there are any B2B pages that you think that should be included, please mention them in the comments below.
Thanks for reading,
Niall
