According to a report, email users sent and received around 306.4 billion emails daily in 2020. Estimates indicate that this number may go up by 70.4 billion by 2025. You might wonder how many emails you must send to recipients’ inboxes. It tells you if an email marketing campaign is successful.

You may channel ample time, attention, and effort to craft the best marketing email. But it would be pointless unless you can send it to your recipients’ inbox. Marketing emails end up in the spam folder of email inboxes more often than not. Do you wish to avoid it? You need to utilize the right methods and the best email marketing tools to do so.

Here are some handy email marketing hacks to double your email deliverability rate.

10 Ways to Maximize your Email Deliverability

Working on your email deliverability is one of the crucial tips for enhancing email marketing campaigns. You may have ambitious goals. Regardless of your current success rate, you may want to double it. Here are some ways to attain this goal.

• Authenticate Your Email

Email authentication is one of the best methods to verify the genuineness of emails. You can do it in several ways like DMARC, DKIM, SPF, and other verification methods. 

• Warm-up Your Domain gradually

Sending emails to multiple users at once can put your sender’s reputation at risk. It can also put you under the scanner of email service providers (ESPs). If your IP address is new, consider starting your campaign by sending emails to only a few people. You can increase the volume of your outgoing emails in the subsequent phases.

• Monitor Your Sender Score

Keeping an eye on your sender score is one of the best ways to enhance the performance of your email marketing campaign. You can do it by checking a few aspects like spam trap hits, bounce rate, spam complaints, complaint rate, etc.

• Focus on the Correctness of the Email Addresses on Your Mailing List

Your mailing list may consist of several email addresses. What matters more than numbers is their correctness. Send a confirmation email before adding an email address to your mailing list. This way, you can verify the correctness of the email addresses in your mailing list. You can also determine if a prospect is interested in your products or services.

• Make the Process to Opt-out of Your Emails Simple and Easy for Your Subscribers

The interest level of your subscribers may vary from one individual to the other. Not all of them would be interested in receiving your marketing emails from time to time. Such users would want to opt-out of your mailing list.

Make the process simple and easy for them to unsubscribe from your mailing list by adding a link to your emails. This step will filter out those subscribers who are not interested in receiving your marketing emails. Thereafter, you will only have those subscribers who are interested in knowing about your products and their offers.

• Recognize a Spam Trap Email and Avoid Sending Emails to it

Email service providers (ESPs) set up spam traps to monitor spammers. If you send marketing emails to such email addresses, the bounce rate of your emails may go up. Further, it will also negatively influence your email deliverability.

One of the best ways to avoid a spam trap is to use email tools. With such tools, you can easily identify a spam trap.

• Avoid Populating the Body of Your Email or Its Subject Line with Spammy Words

Many emails go to the spam folder of users’ inboxes. The primary reason for it is spammy words in the body or subject line of an email. If you wish to prevent it from happening to your emails, refrain from using such words.

Some spammy words draw the attention of email service providers (ESPs). These include “solution,” “discount,” “free, and “%.” Apart from these words, ESPs also consider some other elements as spam. These include “!”, “?”, “Re:” and “Fwd.” Besides these words and punctuation, you also need to keep some simple email tricks in mind to avoid spamming.

• Refrain from Using the Email Lists that You Purchase

To make your email list look better, you might consider merging it with purchased email lists. But this move can put you at a higher risk than benefitting your email marketing campaign. Often, purchased email lists involve false email addresses. Sending marketing emails to them can negatively influence your sender’s reputation.

Additionally, sending marketing emails to the email addresses of purchased email lists can also have legal repercussions. Avoid using purchased email lists in your email marketing campaign to prevent such possibilities.

• Pay Attention to Email Hygiene

Your email list may consist of several email addresses. Some of them may belong to users who are either inactive or do not engage as much as others. Along with their email addresses, also consider removing the email addresses of those who wish to unsubscribe.

This apart, also pay attention to the segmentation of the email addresses of your target audience into different lists. It will help you send personalized email addresses to your subscribers better. The more you do it, the better will be your conversion rate.

• Send Engaging Marketing Emails that Correspond to the Needs of Your Subscribers

Your subscribers look forward to receiving relevant marketing emails from you. When you send such emails, you will have a greater possibility of delivering them to the inbox of your recipients.

Remember to add only relevant information according to the needs of your target audience for meaningful interaction with them. Add only the data to emails that are relevant to their needs.

Final Thoughts

Contrary to what most people think, doubling your deliverability is possible if you implement a few steps. By tweaking your strategy a bit, you can achieve this objective. Try putting the aforementioned email marketing hacks into practice to double your email deliverability rate.