Marketing October 17, 2018 Last updated October 17th, 2018 583 Reads share

Which Digital Marketing Channels Are the Best?

Image Credit: Adobe

Most of the business owners or anyone needs to benefit from digital marketing Channels ask this question:

Which digital marketing channels are the best?

And the right answer is: there is no best digital marketing channel.

Because when it comes to choosing digital marketing channels, it depends on several factors such as:

  • industry
  • business goals
  • target market
  • target audience
  • budget

And much more.

For instance, there is a businessman who has an E-commerce website that sells shoes for men.

And He wants to know how to start with digital marketing or which online marketing channel is the best nowadays to generate sales.

He starts the search online but he can’t find the best answer.

After that, he decided to hire a digital marketing consultant to tell him the right answer.

And the digital marketing consultant tells him that: there is no something called the best digital marketing channel.

All Online marketing channels are important, but we will choose what will work for your business.

Business owner: so how we will do this?

Digital marketing consultant: we will do a competitor analysis by similarweb tool to know:

  • which target market is the best
  • Online marketing channels that attract high-quality traffic
  • the best social media platforms
  • who is your target audience

And much more.

And also we can get the most recent statistics in digital marketing from we are social about any country.

So after this small story, you have two resources to choose which digital marketing channels will work for you.

But you must first learn and familiarize yourself with the various channels that are available at our disposal – and you can start with this list below:

Popular Digital Marketing Channels

1- Search Engine Optimization (SEO)

SEO

SEO is an organic digital marketing channel includes all website traffic that comes from search engines.

And People will discover your website when searching for a specific topic or product.

Almost all people nowadays use search to find an answer about any question or find a solution to their problems.

In fact, up to 93% of online experiences happening to these people usually begin by using a search engine.

People use search engines to look for information about a brand, product or services, and up to 59% of search engine users each month find a local business to satisfy a particular need.

Search engine examples:

  • Google
  • Bing
  • Yahoo
  • Yandex
  • baidu

So SEO is a very important channel to use it and includes it in your plan.

2- Social Media Marketing (SMM)

Social media marketing

Social media is one of the most important online marketing channels to reach to your target audience.

And business owners and marketers can create awareness campaigns, drive traffic, generate leads and increase sales through social media.

Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic.

Digital marketers, however, should select the most appropriate social media platform to promote their business to a particular kind of targeted audience.

A simple list is listed below:

  • Facebook & Instagram – You can target almost any kind of general consumer, you just need to learn in what groups and pages your targeted customer stay frequently go to at Facebook. and you can know this from Audience insight tool from Facebook.
  • Twitter – If you’re trying to develop a new business and would want to reach out to early adopters, then Twitter may be for you, particularly in generating fast brand awareness.
  • LinkedIn – Reaching out to professionals, business owners and other Business-to-Business (B2B) leads and targeted customers, then LinkedIn would be the perfect social network for you.
  • Pinterest – This social network is great if you’re focusing on visuals for promoting your brands and products. Majority of users are also women so if these are your market, then SMM on Pinterest will be good for your business.

3- Pay-Per-Click Advertising (PPC)

PPC

Are you remember organic search (SEO)? It’s the same idea with a small difference.

SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.

SEO and SEM

The effectiveness of PPC ads relies on how well you choose your keywords for targeting potential customers as well as optimizing the visual and contextual information in your ads.

4- Email Marketing

Email marketing

Do you imagine that you can follow up with your customers and promote your product for free?

Yes, it’s possible through Email marketing.

you can benefit from Email marketing if you have your own/internal CRM system or use an external system like Hubspot CRM system and you can start for free.

Or you can use Email marketing tools like MailChimp or mailerlite and you can start for free too.

And Email marketing is one of the most effective digital marketing channels that can give businesses and ROI of up to 4,300%.

5- Affiliate Marketing

Affiliate Marketing

Affiliate marketing one of the best online marketing channels that can help companies to increase sales.

Which mean it depends on a traffic that comes from affiliate partners. it could be an affiliate network, influencers, or digital marketer that can run ads.

And anyone promotes your product earning a commission if people actually end up buying.

You can launch your affiliate program on popular networks such as:

6- Influencer marketing

influencer Marketing

Influencer marketing is one channel of online marketing channels to reach to potential customers which business owners will depend on influenced people rather than the target market as a whole.

So instead of running campaigns on social media or on any other channel, use influencer marketing to target influencer’s followers.

But Sometimes you will face some problems such as :

  • Irrelevant influencers
  • fake followers
  • High cost
  • Can’t track and analyse the results

So I recommend starting with all in one influencer marketing platform to find the right influencer with effective cost, track your success and analyse your efforts and results.

Now you become familiar with the most popular digital marketing channels.

But how to start with digital marketing?

You can start to create an internal digital marketing team but this will take a lot of time and effort.

Or you can start to hire all in one digital marketing company to save time and cost too.

Ashraf Hesham

Ashraf Hesham

My name is Ashraf Hesham and I'm a senior digital marketing specialist who works for Itcan performance and digital marketing company.

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