Marketing 1 week ago Last updated November 5th, 2019 51 Reads share

Video Marketing Trends in 2020

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Today, many people relate more to video content, as they are quite engaging compared to any other content. Statistics show that about 78% of people watch videos weekly, whereas 55% watch online videos daily. And the numbers are on the rise. What this tells you is that there is a huge market for video content, and only the right video marketing strategies will ensure that your videos reach the right audience.

There have been many video marketing trends that have since evolved, and they do not seem to be slowing down. It can be difficult to predict upcoming trends but here are some of the best video marketing trends that you can use to market your videos in 2020;

  1. Shoppable videos

Today almost everyone is on social media. As such, social media has become an integral part of video marketing, as you are now able to reach more potential clients. Shoppable videos allow consumers to shop for the products on the spot. The moment they click on the product being displayed on the video, they are directly directed to your site where they can easily shop. For instance, customers can now download the best royalty-free music by simply clicking on an ad on social media. These videos have, in turn, made the process way easier and convenient for online consumers. Remember, anything that comes with convenience wins the hearts of many consumers; more reason shoppable videos are here to stay and become even better in the coming year.

  1. Personalized videos

To get more consumers, you need to make them feel like they can easily connect with your brand. And for this reason, the use of personalized videos does it just right. Personalization enables you to interact with your consumers on a personal level, thus understanding them better. Customer engagement increases significantly using this type of video marketing. Keep in mind that a consumer will only stick by you if they feel like you value them and meet their needs accordingly.  This is one of the surefire video marketing strategies that work for companies at all levels.

  1. 360-degree video

Ever heard of the saying that a picture is worth a thousand words? Now imagine what a video is capable of. The 360-degree video includes same time recording of the views in every direction. What this means is that consumers can now view a 360-degree video and have all the needed insight on what the product or service is all about. And this is exactly what most businesses have been using to market their products and services. This type of video provides a more immersive experience hence increasing a company’s brand awareness. Also, it records higher returns on investment. In fact, research shows that the 360-degree videos have more than 46% completion rate compared to the traditional videos. And for this reason, this is a trend that is projected to work even better in 2020.

  1. Videos in stories

Another trend that is set to become a norm in 2020 is the use of stories. Social media such as Facebook, Instagram, and WhatsApp allows you to put up stories that your followers can see. The stories are set to last for 24-hours before they disappear. And in a world of people who fear missing out, best believe that many online consumers will most definitely view your stories. 

  1. IGTV

Anyone who is conversant with the Instagram stories then for sure has an idea of what IGTV is. Yes, it is possible to take a video and post it on your Instagram page, but for longer informative videos, IGTV does it best. And keeping in mind that most people today spend so much of their time on their phones, this could work just perfectly as a video marketing strategy for any given company. The IGTV videos are between 15 seconds to 1 hour long, which is enough time for you to market your products or services. These videos also help you increase your customer engagement since your customers can comment and even share your videos on their platforms. 

  1. Vlogging

Vlogging is yet another video marketing trend that is set to continue even for the coming years. In the world we live in today, people are tired of the assumption that everything is perfect, which of course is not the case. As such, most people online want to see things as they are. They want to see the behind the scenes, the day to day life in your company, your culture and so on. This, in turn, enables them to connect with your brand more intimately. 

  1. Live videos

Engaging with the consumers today has become easier, all thanks to the live videos. This is whereby you start a video on social media platforms such as Facebook or Instagram, and your followers can join in. In the process, the customers can get to interact more with you by asking questions, giving their feedback, or even giving you ideas on what they want from your company. And the good thing is that you can get to answer any questions in real-time. 

  1. Educational videos

The main reason for making videos is to get more leads. However, many people use ad blockers to block the advertisements, but why so? Well, for one, the ads have become too many, some of which do not add value to the consumer. And secondly, these ads may slow down one’s search while on a given site. However, the use of educational videos has gained popularity since people are always looking for videos explaining to them various ways to do something. Therefore, making explanatory or tutorial videos will, for sure, get you more leads as a company in 2020. 

Take Away

Video marketing is, without a doubt, an indispensable tool in all businesses. However, before choosing any video marketing strategy, it is imperative to find out which one will work best for your brand. Remember, you can use more than one or even all of the video marketing strategies mentioned above- it all depends on your organizational needs. 

Adam Torkildson

Adam Torkildson

Adam is the owner of Social Media Explorer, which is owned by his other company, Tork Media. He splits his time between writing, editing, and managing both enterprises.

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