Upgrade to LinkedIn Premium? Many people have asked themselves this question, yet not many people have their answer. The truth is you will know when the time is right to upgrade your LinkedIn account. If you are new to LinkedIn, then you might not want to upgrade right away as you may not be able to appreciate and utilise the new features efficiently. LinkedIn often offers users a chance to try Premium for free, which is a great opportunity for those who are considering an upgrade to get a feel for the services offered. LinkedIn: Pay to Play If you want to succeed on LinkedIn then you certainly need to pay to play. A few years ago, you could build your professional network without having to pay. Now however, LinkedIn retains valuable information about each user, making it only visible to those who pay. If you are a negotiating professional, then you want to make sure that you have access to this information. LinkedIn also gives premium users a wider breadth of search, making it far easier to find other professionals in your local area without having to sift through various individuals. Your Daily LinkedIn Regime Building a professional LinkedIn network requires time, consistency and discipline. You need to make sure that you visit your LinkedIn profile on a daily basis, make sure that you understand how it works and how to use it efficiently. Once you feel comfortable with the platform, start sending some connection requests to people you feel are a good fit for you. Building a Solid LinkedIn Network If you want to build a solid LinkedIn network and stand out from the crowd then you will certainly benefit from LinkedIn Premium. You will be able to find relevant information with just a few clicks, the filtered searches makes finding new business partners incredibly easy. One way to find out whether or not you should upgrade your LinkedIn is your profile views. If you are getting more than five per day, then an upgrade is certainly in order. You will also find that when you upgrade, you can see who viewed your profile, which helps you to strategically plan your business decisions. Other Benefits When you upgrade to LinkedIn Premium, you will get the gold “IN” logo, which shows others that you are a paying subscriber. Many people who use LinkedIn will swear by the Premium features, however if you are not experienced when it comes to LinkedIn, you may struggle to use the features to your full advantage. Therefore if you know the basics and people are looking at your profile, you should certainly upgrade. Upgrading can help you to make better business decisions, but it can also help you relate to your viewers better, providing them with a better service and a better understanding. Viewers Relate To Premium Users As a premium user, you may also receive new job opportunities because of your LinkedIn status. Employers are often more likely to offer a job to someone who is Premium on LinkedIn, because it shows that they are considerate about their online profile. It also makes you look more professional which in turn reflects well on their business once you add it to your profile. Whatever you choose, you can be sure to reap the benefits when you upgrade your LinkedIn account, whether you are a professional looking for work or an employer looking for a new employee, the possibilities are endless when you utilise social media to your advantage! Images: “LISBON – JANUARY 23, 2014: Photo of LinkedIn homepage on a monitor screen. LinkedIn is mainly used for professional networking./ Shutterstock.com“ __________________________________________________________________________________ Connect with Tweak Your Biz: Would you like to write for Tweak Your Biz? Tweak Your Biz is an international, business advice community and online publication. Today it is read by over 140,000 business people each month (unique visitors, Google Analytics, December, 2013). See our review of 2013 for more information. An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator.