Marketing May 13, 2015 Last updated September 18th, 2018 1,927 Reads share

How Travel Brands Can Embrace Content Marketing for Publicity?

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If you own a travel business, you must be looking for ways to expand it. It’s of course not difficult, provided you follow proper procedures. There are numerous ways through which you can spread the word about your business. But that’s also not enough at times. It is important to create brand awareness. And it should be positive as well. You need to ensure that when people look for your brand on the web, they know good things about it.

So, for that, you can use different types of techniques. And content marketing is surely an extremely important process to spread the word about your travel business.

According to a study by Content Marketing Institute:

  • As many as 69% of the B2C companies have upped their content production recently.
  • 73% companies invest in content marketing in an active manner.
  • 27% even have documented strategies and plans for their content marketing endeavors.

These statistics are enough to describe how important content marketing is becoming for most of the business. And the travel industry is no exception to this as well. If you own a travel business and want to make it big, it is important to focus more on content marketing.

Many of the big travel brands are also focusing on content marketing. A major one among them is Tourism Australia, which is the most popular among all the travel brands. It has more than 6 million likes on Facebook. Brands, such as this and others, are perfect trainers on how you can use content marketing for your travel business.

Utilize the Changed Face of Content Marketing

Content is evolving at a fast pace. It is becoming more and more interesting with every passing day. Some of the major types of content, which are emerging gradually, include:

  • Livestreaming
  • Virtual reality
  • Augmented reality
  • Nanobots
  • Podcasts

Many of these have become quite popular in recent times. So, if you are depending on content marketing to spread the word about your travel business, you will have the option of using all of these. It will help you add some variety to your content marketing procedure, thus helping you keep the potential travelers engaged.

Advertisements to be Composed of Excellent Content

No matter what kind of travel business you are running, it is important for you to depend on advertisements to some extent to spread the word about your company. And for that, you will surely need a lot of content. The advertisements themselves are expected to be composed of excellent content. And they need to be attractive enough to catch the attention of your potential customers. While these contents should primarily be images or videos, you need to ensure that some excellently written text is also a part of these advertisements to reach out to the customers more effectively.

Use Destination Marketing

Are you into destination marketing? Then adding high-quality content can be one of the best things that your business can ever get. You need to create engaging descriptions about the places that you want to promote. Include the major spots of tourist attraction in the place. Moreover, you should also provide the readers with tips on how to plan their trip when they are visiting a place. If you are an experienced traveler, the tips are likely to be more practical. So, they will find them extremely useful. And once it happens, they will keep on coming back to you for tips, which they can use while traveling to a certain destination. This is likely to create a brand value for your business, which is sure to convert into increased revenues.

Look for User-generated Content

When it comes to content marketing, you just can’t leave out user-generated content. It is likely to play a major role in helping you establish an online presence.  Do you know where your fans are visiting? If they are going on a vacation, ask them to share their experience when they come back. You can also hold a competition to get more content from the users. And these user-generated contents should not be limited only to text.

Images and videos also make some amazing content that can promote your travel business to a great extent. And if you can get these user-generated content on your website, this can help the site to move up on the search engine results by boosting it in terms of SEO.

Hold Contest on Social Media

Generating social media content can be an amazing way for you to spread the word about your travel company. And most of these can depend on photographs and videos. It is important to hold contests. You can hold contests for photographs as well. The photographs of different destinations attract the attention of a lot of potential customers. And these images even inspire the decision of the customers while planning their vacation. Moreover, you can also look for user-generated videos to make it more interesting for people who are planning to go to a certain destination.

Offer Tips and Advices

These are among the most important things that the travelers are likely to need when they are going to some new place to visit. Of course, they would not have any idea about the steps that they need to follow when they are going to some new destination to spend their vacation. That’s where you are likely to become relevant. If you can offer them some specific instructions on how to make the trip safe and interesting, they would surely like it. This is also likely to increase traffic to your travel website, which might even convert into new business for you.

For any business, it is extremely important to reach out to its potential customers. And so, you need to conceive ideas to that. Those plans need to be innovative and unique. You can depend on different types of content marketing ideas to make people aware about your travel business. These might include text, images, videos, infographics, and so on. You can also look to organize various types of contests or hold podcasts and stuff to make the most of the content marketing plans of your travel business.

Images: “Travel inscription on wooden background/


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Kevin White

Kevin White

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