Social media is everywhere these days. And among the large number of social platforms that are all in a fierce competition to share traffic, Facebook surely rules the roost. In 2014, #1. Create Content of the Highest Quality Make the Content Stand Out. That’s the basic of marketing on Facebook. Content is the king. If you are in the online world, you need to keep this in mind. And this holds true for social media as well. When you are looking to perform big on Facebook, the content you post or share should be the best in quality. It should be different from the content of a blog. In fact, the content should be drafted in such a way that it attracts the attention of the people immediately. And more importantly, people should want to share the content. So, you need to know how to create content that people love to share. And creating such content is half the job done for your Facebook marketing endeavor. #2. Engage Your Audience with a Perfect Fan Page Audience engagement is the most important factor for marketing on almost any platform. More so in Facebook, where you have the fan pages to reach out to the audience. You need to know how to create a great Facebook page. These pages need to be made vibrant and attractive. They should immediately attract the attention of the onlookers. So, what should your Facebook fan page be like? It should have a certain quality: that is, it should be able to engage the audience significantly. Remember, the Facebook fan page should be central to the management of all the sales and marketing campaigns that you run on this social media website. It is important because the fan page will help you drive customer loyalty and thus, get maximum return customers. #3. Make the Shopping Experience Simple Yet Excellent Did you know that Facebook has already entered the ecommerce sphere by acquiring TheFind? So, if you are planning to market your business on Facebook, this can take it a step forward. You can use the platform as an online shop, however, you need to keep one thing in mind: The shopping process needs to be simple. It has been observed that a large number of online businesses lose their potential customers at the last stage, because they have a complicated process of payment. People rarely want to wait after they have selected their stuff so you need to keep the process as simple as possible. All you need to do for that is integrate an online store on your Facebook page. #4. Make Use of Facebook Ads Facebook advertisements are among the best in the online business world. So, if you want to use this platform for marketing your business, there’s no reason you should not use these adverts. Of late, Facebook has invested and engaged in the process of making the ads best in quality. Besides, the cost per lead acquisition (CPA) of Facebook ads is also considered to be quite low, compared to other online platforms. It offers excellent returns without a hefty investment. You should use both the remarketing strategy for Facebook ads and also target potential customers, who are currently buying from most of your competitors. If you can create some amazing ads on Facebook, they can act as perfect game changers for your business. #5. Offer Freebies There’s probably no-one in this world who does not like a free gift. If you are planning to use Facebook as a business platform to the fullest, you have to keep this in mind. It is essential to use the contests and the free giveaways on Facebook. It can help to increase the credibility of your business and also enhance engagement. However, you need to keep one thing in mind. Make sure the gifts that you have decided are in line with the products and services that your business offers. It will help you increase brand awareness to a greater extent. You can offer a trial version of your services or a downgraded version of the product you offer. This will drive your business prospects significantly. #6. Organize Facebook Contests Human race is competitive by nature. People love to compete with one another in most circumstances. So, you need to leverage this quality as much as possible. But how can you do that when you are using Facebook for your marketing procedure? One of the best ways is to organize a contest. And it can be arranged by using third-party apps on Facebook. So, you need to be prudent while selecting the app through which you are arranging the contest. Make sure that it is engaging and attractive. Only then can you expect it to come in handy for your business. The apps through which you are organizing the contest can either be free or paid. Thus, you can use this process to help drive your business without investing a lot of money. There is no doubt that Facebook is one of the best platforms that you can use to market your business. However, the marketing procedure on Facebook needs to have these few components. Without these, the marketing endeavors are sure to fail miserably. So, it is essential for you to include these ideas when you plan the strategies for Facebook marketing for your business. Images: “WARSAW, POLAND – MAY 22: Facebook has over 10 million Polish users. May 22, 2013 in Warsaw, Poland./Shutterstock.com“ _____________________________________________________________________________________ Tweak Your Biz is a thought leader global publication and online business community. Today, it is part of the Small Biz Trends stable of websites and receives over 300,000 unique views per month. Would you like to write for us? An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. 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