Marketing January 12, 2017 Last updated January 10th, 2017 149 Reads share

Tips for Developing Your Sales and Marketing Strategies in 2017

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With New Year celebrations over, we need to come up with some resolutions. In most cases, resolutions might not work, but if we are determined and have formulated the right strategies, it is possible that 2017 will be a great year for us, as far as business is concerned.

We all want a strong 2017 with no hiccups that can turn our world upside down. Keeping this thought in mind, we have shortlisted the following points that should be motivational for you, in order to develop your sales and marketing strategies in 2017.

Review your marketing strategy

With a brief look at the marketing strategy adopted by your company, you can be sure that you’ll realize what went wrong and why. An in-depth knowledge is advised, but if you think that you do not have enough time, a brief look should still guide you with the mistakes because you have probably noticed the flaws throughout the year. Reviewing your marketing strategy will even help you know what should be the follow-up steps and how effective the same can possibly be if you implement them in the future.

Marketing goals and budget

If your business has been in existence for more than a year, you should have adequate knowledge about different marketing goals you have opted for and the ones you can still work on. At the same time, the cost involved in the process should also be on your mind. Remember that estimating your budget to incorporate your marketing goals will be a mess if you do not research properly. Irrespective of the fact that you have tried the same or similar marketing idea in the past, it is important to do adequate research because the circumstances might have possibly changed and even little tweaks to your idea can make a huge difference.

Referral system

Most of the businesses have used this to attract new customers, but 2017 will be a year where regular awards will not attract people to refer your product, service or app to others. You’ll have to be innovative in this case. Innovation in this section can be a deal maker, and so you need to start looking at different options you can opt for while considering the referral system.

Review and update customer profiles

Have a look at your clientele list of 2015 and compare it with the clientele list of 2016 to check whether you have lost opportunities in the last 11 months or not. The focus should be on clients who have been out of the list because of some or the other reason. In most of the cases, it is possible that poor service or product might be a reason because of which they were dissatisfied. If the reason is known, work on the aspect and approach them with a strategy to please them and get them back on the list. If the reason for their dissatisfaction is unknown, you can create a feedback form and get ideas from them to improve your service and products.

Coupons are still trending

People love them, and you can be sure that the benefits of the same will be with you forever. You can play as much as you want with the help of coupons and lure customers to invest in your products and services. However, it is important to be sure that you are posting these coupons and promo codes at popular coupon sites like Chameleon John. Remember that if your coupons are not discoverable, your efforts will be wasted and your customers will end up choosing your competitors.

Stand out from the crowd

If every business is following a basic strategy to attract customers and you are a part of the herd, why would the prospective client prioritize you and not others? Do you have something special to offer? If yes, what is it? Let your customers know about your specialty and simply flash it on their screen so that the entire focus can be on the specialty only. However, it is important to understand that your strategy, in this case, can backfire. You should know that if the ‘specialty’ is not really special, you are covering other important points that can carry more weight and could have been a better option for you to attract customers. So, if you are standing out of the crowd by screaming a specialty; make sure that it is actually ‘special’ and matters to the customers. This is again an important point; if the ‘specialty’ does not really matter to anyone, why would they feel attracted? Think about it!

Review your mobile website and mobile application

People love the online world, and they are constantly looking at ways in which each and every luxury that can be enjoyed on their mobile device. So, it is important to review your mobile website and mobile application carefully.

Staying active on social networking sites

With a bunch of social networking sites that matter to you, we are sure you’ll understand that being active on all of them is important for you. You cannot just stay active on Facebook and think the world will get your message until you have linked your Facebook Business Page to other social networking sites for direct updates. Stay active and make the page engaging and interesting for your audience.

Learn about different tactics

Using the old, traditional marketing skills is not always a good idea. It is important to learn the new, trendy ways to attract customers and make sure that they like your approach. A number of experts have worked hard to tell you the secrets of marketing, and you’ll find the books and DVDs available online as well as at your nearest store. So, go ahead and purchase it to learn from it and make an impact that will stay with you for the year 2017.

Image: Business strategy in 2017, 3d render, white background

stephen marshall

stephen marshall

Stephen Marshall is a Director of LMG Solutions with extensive experience in marketing and financial services. What Marshall enjoys most about his role at Allen is helping organizations implement initiatives that have a real impact on the business.

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