Marketing November 27, 2017 Last updated September 19th, 2018 5,677 Reads share

The Importance of Combining Online and Offline Marketing

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These days, we live in a digital world. It is therefore little wonder that most businesses focus their marketing efforts online rather than via traditional means. There is no doubt that online marketing offers a wide range of benefit to businesses, which is why it has become such as popular method of marketing a brand and business.

While using digital marketing methods such as social media offers many benefits, it is vital for businesses to remember the importance of offline marketing as well. The perfect marketing strategy is one that combines both online and offline marketing methods, which mean that all bases are covered and you won’t end up missing out on a particular demographic. In addition, it helps to spread your message further if you are using a combination of methods rather than focusing on just one.

What are the benefits of online marketing?

As mentioned, online marketing provides businesses with a huge range of benefits, which is why it is such as popular means of spreading the word. Some of the main benefits of using online marketing include:

  • It is cost effective: Online marketing methods such as social media marketing and email marketing provide you with a very cost effective means of marketing your business. Compared to more traditional means of marketing, digital marketing can work out far cheaper. With businesses keen to save money on the cost of marketing and in other areas, this has provided an affordable solution.
  • Simple: Online marketing is far simpler than many other methods. It can be done by one person and without even having to leave the office. This provides increased convenience for businesses and also means that they can use their resources more effectively. The simplicity of online marketing has made it a big hit amongst businesses of all sizes.
  • Saving time: You can also save yourself a lot of time when you use online marketing to promote your brand and business. This is because the methods that you use don’t take up huge amounts of time but can still be very effective. This includes blogging, social media posts, and other forms of digital marketing.

These are some of the key benefits that you get when you use digital marketing for your business.

What are the benefits of offline marketing?

It is also important to consider the benefits of offline marketing to get a better idea of why you need to combine the two when it comes to your business. Some of the key benefits of offline marketing include:

  • More personal: There is a personal aspect to offline marketing that you simply don’t get with online. Even something as simple as using business cards and handing them out offers a far more personal touch than just sending an email with your details on. Many people appreciate this personal aspect, which is why online marketing needs to be incorporated onto your overall marketing strategy.
  • Covers all bases: While many of us taking using the internet for granted, there are still people that do not use it regularly or in some cases at all. For instance, you will find that elderly people are far less likely to spend a lot of time online than younger people. By using offline marketing, you cover all the bases because your marketing efforts can be seen by those who do not go online often and would otherwise miss out.
  • Can draw people in: When you use products such as vibrant banners, boards, and other printed marketing materials you can draw people in more easily than a social media post that they may or may not see. Also, offline marketing is essential if you attend exhibitions and events to promote your business.

These are all important benefits for your business, which you can enjoy when you engage in offline marketing.

Combining both online and offline methods

With both online and offline marketing offering their own unique benefits, it is important to combine both of these methods in order to enjoy maximum exposure. This is something that you should incorporate into your marketing strategy so that you have a plan in place that will enable you to make use of both of these methods.

You don’t have to spend a fortune when it comes to offline marketing, as there are plenty of cost effective methods that you can use. Many people think of costly solutions such as TV advertisements and print media ads when they think of offline marketing. However, there are many other methods that are far cheaper. Things such as handing out business cards, posters, banners, leafleting, and direct mail are all forms of offline marketing but are not necessarily expensive. You can therefore choose the most cost effective offline marketing methods to form part of your overall marketing strategy.

How you will benefit by combining these methods

So, how will you benefit by making sure you use both online and offline marketing? Well, in short it helps to maximize your exposure, which is always a good thing. You won’t have to worry about missing out on any particular demographic. Even if your marketing is not seen by people online they still have a chance to see it offline when you use a combination of methods. It can also help to aid your professional image and personal interaction when you use some offline marketing methods to complement your online solutions.

No matter how you combine these different forms of marketing, you can look forward to a far wider reach when it comes to spreading the word. Most people know the old saying about not putting all of your eggs in one basket. Well, combing offline and online marketing methods means that you won’t be doing this. If something goes awry with one method of marketing you still have the other one to rely on. So, when it comes to creating a marketing plan or strategy for the coming year, make sure you mix and match your marketing methods.