Marketing March 24, 2016 Last updated September 18th, 2018 2,001 Reads share

Take Advantage of Social Media Marketing for Better Business Performance

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The power that is found in social media is immense. Initially, people always thought of social media as just another place to meet up and share the latest gossip, more like an online coffee place, only without the coffee. Social media platforms are being used a lot today for more than just talking and sharing details. People are utilizing them to promote businesses. This is all thanks to the increasing popularity of social media marketing. With a social media marketing plan in place, you can reach billions of people. Facebook alone commands an incredibly large number of users from across the globe.

How many social media sites can you think about? If you can count them all on one hand, then you probably have not been active on the worldwide web. Social media websites seem to be cropping up every single day. Facebook opened the gate for these sites and mobile apps to come up. The most popular ones, of course, are Twitter, Instagram, Google+, YouTube, Pinterest and LinkedIn. These, however, are not even a fraction of the iceberg that is social media. There are so many others that you can use for your social media marketing tasks.

What makes social media marketing successful?

There are several things that make social media marketing such a favorable method of promoting businesses. These factors include:


Social media has the numbers that you need to promote your product. As aforementioned, Facebook alone commands at least half a billion users from all over the world. This basically means that if you are to make your business international, social media can help you to explore your opportunities easily.

Varied audience

The people you will find on social media are no longer primarily youthful people and these are the people with the purchasing power. There are children between the ages of fourteen and eighteen; there are adults as old as seventy on social media. This basically means that when you use social media marketing, then you are able to reach out to a large number of people with impeccable ease. All that you need to do is focus your marketing campaign to a specific market.

Relatively cheap

Compared to some other marketing strategies, social media marketing is very cheap. You will not have to spend a fortune on marketing your brand as you would normally if you decided to use a billboard or broadcast media. It is possible to have a really affordable social media marketing campaign set up for your business. All that you need to do is get a company that provides social media marketing and SEO services. These are two services that often go hand-in-hand and you are bound to find them being provided at the same place.


Social media marketing is something that you can do right from the comfort of your home. You do not have to make phone calls or anything of the sort, but you can still get to do it effectively. The convenience of social media makes all the difference.

A good marketing campaign

There are several things that you will have to focus upon if you would want to set up a good marketing campaign on the social media. Even with the lots of numbers that are available on social media, it is possible that you will leave without having caught the attention of any individual. To avoid such an occurrence, here are some of the things that you must do:

#1. Plan extensively

You have to create a social media marketing plan before you dive into the project. Planning is a general task for all business activities. When you create a social media marketing plan, you will be on your way to success and this will allow you to avoid some common mistakes that people make while on social media.

#2. Audit your social media profiles

Before you proceed to create a new social media profile, you should run an audit of your current social media presence. This will help you to understand features that are characteristic of all your social media accounts and also help you keep all your social media ducks in one row, such as the profiles and passwords.

#3. Create time for social media engagements

There is no way you can skimp out on social media engagement and expect that your marketing campaign will work out for you. This will have a grave effect on the performance of your company on the social media platforms. You have to listen to what others are saying, which basically means that you engage them in conversations and also do what others do. Like someone else’s photo, share the other person’s status (if it is worth sharing though). Ten minutes of doing this daily will help your social media marketing campaign a lot.

#4. Manage your accounts properly

Since there are so many social media sites for you to work with, you should be ready to manage your social media tasks. This means that you should not post too much on Twitter and then forget all about Facebook. You can outsource the social media account management work to others if you have too much work in your hands. Keep the accounts of all the social media sites constantly supplied with information.

#5. LinkedIn is compulsory

There was a time that you could get away with not having a LinkedIn profile for your business. Any business that wants to be successful today must have a LinkedIn account. This way, you get to expose the business to a large network of professionals.

#6. Use analytics to inform your decisions

Do not make decisions on what to modify just out of the blue. This is just not going to work out well for you. Practically, all social media websites provide analytics that are going to help in tracking the performance of your profile. It is this data that will help you to decide exactly what you need to be doing to improve your social media marketing campaigns.

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Derek Iwasiuk

Derek Iwasiuk

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