Introduction
Since social media has become an integral part of our lives, it is an excellent way to flaunt your brand’s personality. So, take your time to research the major social channels like Instagram, Facebook (FB), Twitter, Snapchat and LinkedIn to discover your target audience.
Besides, you can use these platforms to find out what your consumers really think about your brand. Eventually, with a strong social media presence, your brand can be exposed to more consumers than ever before.
Instagram is a popular social media platform that can create a positive impact on marketing your brand. It is highly beneficial in the long run when it comes to developing relationships with your consumers.
Instagram is one of the best business platforms available right now. But to get more out of it, you need someone who knows the social media landscape well. If you’d like to turbocharge your Instagram social feed, then you need iDigic to partner up with you to get the most out of your campaign.
Thus, embracing Instagram into your online marketing strategy is a must for brands to endorse their products or services. Besides, there are even better chances of increasing your brand presence and reaching out to the target audience.
The following are the reasons why Instagram is the go-to platform for many brands:
Targets Mobile Users
In the past, most people used to rely on computers, but now people depend on mobile devices to access their internet connection. Smartphones are growing in popularity these days which is the reason why most social networks have already gone the mobile way.
Studies even show that people with internet connection spend 85% of the time on smartphones for using their mobile applications. This proves the fact that people spend more time on mobile devices than ever before.
As a result, Instagram has become widely popular among brands because of its functionality as a mobile-based social media platform. Since Instagram allows people to use its features from their mobile devices, it is the most accepted social media application next to Facebook. It is accessible using mobile devices as long as there is an internet connection.
Instagram is specifically designed for mobile users which makes it a go-to platform for most brands. When more people continue to switch to smartphones, the potential of this social media application will obviously continue to grow.
Therefore, it is essential to realize why brands prefer Instagram over other social media platforms for engaging customers on mobile devices.
Increase Reach
For the first time, in 2018, Instagram has reached over one billion active users. Having said that some brands might be questioning why to worry about Instagram when FB has over two billion active users.
Generally, users on Instagram are more likely to view and share your content when compared to people on Facebook. In fact, Instagram has less competition than Facebook, and there are better chances of being successful with your online marketing strategy. However, building reach on Instagram is not something that can be done overnight.
Brands can extend their reach and grow followers by collaborating with others through sponsorships or partnerships. As a consequence, brands can provide value to their existing followers and reach new audiences as well.
Instagram also gives your brand an opportunity to run polls, tag others and ask questions in your Instagram stories and posts. This will definitely generate a lot of buzzes online which in turn will help to boost your Instagram reach.
Likewise, finding the right time to post on Instagram should be a walk in the park if you have an Instagram business account. Since Instagram has a huge potential audience, it is easy to get your brand’s message out, in front of the right people.
Obviously, to secure the best out of Instagram, you must never fail to include relevant hashtags to your posts. This is because hashtags help Instagram users to discover your posts resulting in greater visibility.
Sharing Visual Content
As we know, Instagram is a famous social media application that is solely based on photos and videos. It turns out that pictures are the most engaging form of content on the web and have a higher engagement rate than text-based posts.
Studies even show that images posted to Facebook via Instagram get more engagement than the ones that are posted directly. This is why online marketers prefer using visuals over text in their social media marketing campaigns.
Instagram is an excellent way to communicate with your target audience to get the messages across and also helps to showcase your brand to the world effectively. Therefore, by sharing visual content, you can let your viewers know what your business is all about.
It is an excellent tool to connect with the right audience and make them come back for more. Therefore, Instagram has a competitive edge over other text-based applications like Twitter.
In fact, people are always looking for unique content. Therefore it is essential for brands to create and share content based on their own creative ideas. Also, sharing visually stunning content on Instagram is a lot easier than you think.
Moreover, social media users want to see their favorite brands posting visual content. So, if your brand sells products or services, it can highly benefit from posting engaging visual content on Instagram.
Boost Engagement Rate
In today’s world, the ability to engage with your target audience is considered as the most powerful tool of online marketing. Therefore, user engagement is one of the key metrics to consider while developing your brand.
Out of all social media channels, Instagram has the highest engagement rate. It offers 58 times more engagement than Facebook and 150 times more engagement than Twitter. Usually, people use this platform to share, comment, and like their favorite Instagram posts.
On a similar note, the more likes and comments you get on this platform, the more visible your brand becomes. Therefore, brands must focus on creating engaging content to grab their viewer’s attention.
Overall, Instagram is a useful marketing tool for brands to promote their products or services and to develop a relationship with their customers. It also offers several features that allow brands to engage with their followers more actively.
Instagram is more inclined towards visual content and also helps brands to track and measure their marketing campaigns efficiently to make real-time adjustments.
You can also drive more engagement by using hashtags, posting high-quality photos and collaborating with other brands. Hence, by engaging with your audience, you’d be able to achieve your business goals.
On the whole, if your brand’s Instagram post has high engagement, more people will see it in their feed.
An Eye On Competitors
For brands, Instagram helps to keep an eye on competitors to see how they interact with their followers. Through this way, you can find out how often your competitors post and how they engage with their customers.
In fact, knowing the strategy of your competitors is crucial for achieving success on Instagram. It also helps to discover the best practices in your industry to define your own marketing strategy.
Since there are numerous brands on Instagram, it is essential to study your competitors to stay relevant to your niche. You can then use this information to develop your brand. Therefore, brands can use this platform to see how competitors interact with their community.
As an online marketer, you’d come across competing brands on various social media platforms. It gives you an opportunity to compare your audiences with that of your competitors. However, to identify the latest trends, you need to know how well your competitors are performing on Instagram.
Similarly, you and your competitors would target the same people. Thus, analyzing their approach will give you an opportunity to learn new tricks and avoid flaws. By doing this, you can get ahead of the pack to make your brand stand out amongst the competition.
Conclusion
Instagram provides plenty of space to establish your brand’s online presence which is crucial for engaging with your target audience. It also acts as an online marketplace for brands that offer almost any kind of products or services. Therefore, Instagram is an excellent choice for brands when it comes to increasing brand awareness and engaging with a broader audience.
Marketing through Instagram is essential if you’re looking to expand the visibility of your products or services. Since Instagram has an extensive network, it is easy for brands to get what they actually want from it. It is also effortless to use when compared to other social media applications.
Instagram is a popular platform for promoting your brand because it encourages your audience to try out your products or services. These are the reasons why Instagram is the most preferred platform for marketers, and it excels over other social media applications. Having said that you must also understand the genuine benefits of using this platform to stand in front of your competitors.
It is the future of digital marketing – so, build a strong presence on Instagram and make it work for your brand in the long run. Ultimately, you don’t require a knowledge of rocket scientist to understand why brands prefer Instagram over other social media platforms.
If you have any further reasons to add? Share with us in the comments section below
